There are over 25 established marketing automation providers, with prices ranging from $50 to $10,000’s per month. While most offer all of the features discussed in chapters two and three, each provider has its own array of unique benefits.
Which makes choosing the right tool for your business hard.
The aim of this post is to help you narrow down the options to the one tool that’s most suitable for your business.
From my experience, there are five primary considerations to bear in mind when choosing marketing automation software.
These are the few factors that cause the majority of unwanted surprises. Other factors you may want to consider include:
Now that you know what to consider, the next step is to create a list of potential providers. The most logical starting place is to eliminate tools that don’t cater to your budget or business size.
Below is a list of the best tools in each category, along with their price range (and a link to our review where we’ve reviewed them).
By this stage, you should have narrowed your selection down from 20+ options to two or three that are most suitable to your budget.
From here, I’d recommend reading the reviews linked to above to identify which platform offers the features, integrations, and pricing structure that suits your business best.
I hope you’ve found this guide, and wish you all the best in your search for a marketing automation tool. If you have any questions, feel free to get in touch with me here.
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