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Our thoughts on Drip

Overall, we found Drip to be a powerful and intuitive marketing automation platform that caters well to e-commerce businesses of all sizes.

Try Drip for free

Drip Review Summary

  • Drip is an advanced marketing automation platform that allows you to create and automate complex email marketing campaigns, segment your audience, and track user behavior

  • It’s especially suited for e-commerce businesses and comes with a variety of integrations and customizations

Drip is best for:
Drip is ideal for small eCommerce businesses looking for a marketing automation platform.

Drip’s Screenshots

Drip’s Pricing

Pricing for Drip starts at $19 per month for up to 500 subscribers and goes up depending on the number of subscribers and features included. There is also a free trial available to test out the platform.



$39 /mo

14 day free trial

And as to find out which plan is right for you, check out our full Drip pricing breakdown.

Drip pricing

Drip’s Pros and Cons

Drip is a great platform for small ecommerce teams wanting to hypercharge their automations


  • Powerful automation features
  • Customization options
  • Advanced reporting


  • Somewhat steep learning curve
  • Higher-than-average pricing

Drip’s Features Overview

Drip is great for its flexibility, automation capabilities, and ability to integrate with other tools. However, there is a learning curve, particularly for those new to marketing automation.

  • Email marketing automation
  • Lead capture forms
  • Custom fields and tags
  • Audience segmentation
  • Visual workflow builder
  • Integrations with popular e-commerce platforms
  • Advanced analytics
  • Shopify Plus
  • Bigcommerce
  • WooCommerce
  • Magento
  • Gumroad
  • Shopify

Drip User Reviews

Overall rating

4 of 5

Ease of use
Value for money
Form templates
Customer support

Our verdict on Drip

We believe Drip is a great tool for businesses looking for advanced email marketing automation and audience segmentation. While the learning curve may be slightly steep for beginners, the flexibility and customization options make it a great choice for more advanced marketers.

Try for free