Our Thoughts on Hubspot
Hubspot are an extremely popular, yet massively over-priced, marketing automation tool aimed at small businesses.
In our recent analysis of the marketing automation industry, we found that Hubspot own a 41.6% share of the small business automation software market, positioning them ahead of Infusionsoft as the market leaders.
Despite having an exceptionally well-designed product that has proven its value to over 30,000 small businesses, we generally would not recommend Hubspot. Why? Because there are even better alternatives (e.g. Active Campaign) that cost 20x less.
While Hubspot’s starting price of $200/month may not seem like much, they’re notorious for price creep and lock-in contracts. While you may start by paying $200/mo, this can quickly end up in the thousands as you require additional contacts and features.
For comparison, where Hubspot charge $2,400/mo for 10k contacts (plus $5,000 for onboarding), Ontraport charge only $297/mo for 25k contacts (with no onboarding fee), and ActiveCampaign charge just $70/mo for 10k contacts. Ultimately, whether or not Hubspot is going to be right for you business depends on the size of your list today, and where you expect it to be in 1, 3, and 5 years time.