Our Thoughts on ActiveCampaign

Overall, ActiveCampaign is a very good piece of software with only a small number of flaws. It has one of the best user interfaces for building automation campaigns, making it easy and enjoyable to use.

Pros

• Great user interface – The first thing that you notice when you start using ActiveCampaign is how well-designed and intuitive the user interface is. It’s one of the only marketing automation tools that I’ve come across that needs practically no training to understand.

• Zapier Integration – ActiveCampaign integrates with over 150 different tools via their Zapier integration. While this enables you to connect ActiveCampaign with a huge variety of tools, you will need a paid Zapier subscription to access certain integrations.

• Un-intimidating pricing – For the majority of small business who don’t want to commit to paying thousands of dollars per year to try marketing automation, ActiveCampaign is a great option. Their pricing starts at just $9/month with no upfront setup fees.

• Helpful pointers – Quite often, when builder automation workflows late at night, I might forget to put in a time delay between two steps, or define an outcome for a conditional statement. ActiveCampaign helpfully notifies you about these to ensure your workflows run smoothly.

Cons

• CRM & email builder design – While Active Campaign’s automation sequences are beautifully designed, their CRM and email builder is still lacking. Finding personal information on a lead in the CRM requires scrolling down a tiny window, while the email campaign builder feels like a relic of the 90’s.

• No native integrations – Active Campaign doesn’t have any native integrations with third-party tools. While they do have a marketplace with over 300 apps and extensions, many of these require an additional ongoing cost.