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Our thoughts on Mailchimp
Mailchimp is a popular marketing automation platform that allows you to create and manage email campaigns, landing pages, social media ads and more. It comes with an easy-to-use drag and drop interface, integrations with many other applications, and is packed with useful features.Try Mailchimp for free
Mailchimp Review Summary
In summary, Mailchimp is a versatile platform best suited for small-to-medium-sized businesses looking to easily manage their email and marketing campaigns.
Mailchimp offers several pricing plans, including a free option for up to 2,000 contacts. Their paid plans start at $9.99 a month and go up from there depending on your needs.
$0 /moUnlimited free trial
- Landing pages
- Pre-Designed Templates
- Basic reporting
$13 /mo31 day free trial
- Predictive Analytics
$20 /mo31 day free trial
- A/B Testing
- Email Scheduling
- Marketing Automation
- Event-based automation
- Role-based access
And as to find out which plan is right for you, check out our full Mailchimp pricing breakdown.Mailchimp pricing
Mailchimp’s Pros and Cons
Overall, Mailchimp is a popular and powerful email marketing tool that offers many advanced features for businesses of all sizes. However, its limitations with automation and customization may not meet the needs of every user. It’s important to weigh these pros and cons when considering whether Mailchimp is the right fit for your business.
- User-friendly interface for creating and sending campaigns
- Advanced segmentation and targeting options
- A/B testing and detailed analytics to improve campaigns
- Integration with many third party apps and platforms
- Extensive knowledge base and customer support
Limited automation options compared to other marketing automation tools
- Higher cost for larger email lists or advanced features
Some users have reported deliverability issues with certain email clients
- Limited customization options for templates
Mailchimp’s Features Overview
Mailchimp offers a wide range of features, including email marketing, landing pages, social media ads, postcards, automation tools, and more. Their drag-and-drop interface makes it easy to create and send email campaigns, and their automation tools allow you to personalize your messages and send them at the right time.
- Sugar CRM
Mailchimp User Reviews
4 of 5
Our verdict on Mailchimp
Overall, Mailchimp is a strong contender in the marketing automation space with its user-friendly interface, useful features, and strong integrations. While there are some drawbacks, especially for those with more advanced needs, it is a great option for small-to-medium-sized businesses looking to improve their marketing efforts.
Last checked by Marketing Automation Insider: 24/03/2023
First reviewed by Marketing Automation Insider: 22/02/2017