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Our thoughts on Mailchimp

Mailchimp is a popular marketing automation platform that allows you to create and manage email campaigns, landing pages, social media ads and more. It comes with an easy-to-use drag and drop interface, integrations with many other applications, and is packed with useful features.

Try Mailchimp for free

Mailchimp Review Summary

In summary, Mailchimp is a versatile platform best suited for small-to-medium-sized businesses looking to easily manage their email and marketing campaigns.

Mailchimp is best for:
Mailchimp is ideal for creators & small businesses with basic email marketing needs and on a tight budget.

Mailchimp’s Screenshots

Mailchimp’s Pricing

Mailchimp offers several pricing plans, including a free option for up to 2,000 contacts. Their paid plans start at $9.99 a month and go up from there depending on your needs.



$0 /mo

Unlimited free trial
  • Forms
  • Landing pages
  • Pre-Designed Templates
  • Basic reporting



$13 /mo

31 day free trial
+ Everything in Essentials
  • Retargeting
  • Predictive Analytics



$20 /mo

31 day free trial
+ Everything in Free
  • A/B Testing
  • Email Scheduling
  • Marketing Automation
  • Event-based automation
  • Role-based access



$250 /mo

+ Everything in Standard

And as to find out which plan is right for you, check out our full Mailchimp pricing breakdown.

Mailchimp pricing

Mailchimp’s Pros and Cons

Overall, Mailchimp is a popular and powerful email marketing tool that offers many advanced features for businesses of all sizes. However, its limitations with automation and customization may not meet the needs of every user. It’s important to weigh these pros and cons when considering whether Mailchimp is the right fit for your business.


  • User-friendly interface for creating and sending campaigns
  • Advanced segmentation and targeting options
  • A/B testing and detailed analytics to improve campaigns
  • Integration with many third party apps and platforms
  • Extensive knowledge base and customer support


  • Limited automation options compared to other marketing automation tools

  • Higher cost for larger email lists or advanced features
  • Some users have reported deliverability issues with certain email clients

  • Limited customization options for templates

Mailchimp’s Features Overview

Mailchimp offers a wide range of features, including email marketing, landing pages, social media ads, postcards, automation tools, and more. Their drag-and-drop interface makes it easy to create and send email campaigns, and their automation tools allow you to personalize your messages and send them at the right time.

  • Sugar CRM
  • Zapier
  • Salesforce

Mailchimp User Reviews

Overall rating

4 of 5

Ease of use
Value for money
Form templates
Customer support

Our verdict on Mailchimp

Overall, Mailchimp is a strong contender in the marketing automation space with its user-friendly interface, useful features, and strong integrations. While there are some drawbacks, especially for those with more advanced needs, it is a great option for small-to-medium-sized businesses looking to improve their marketing efforts.

Try for free