While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; Infusionsoft, Ontraport, ActiveCampaign, Marketo, Pardot, and Eloqua.
The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise level marketing automation tools.
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| Marketing Automation Software At a Glance | |||||
|---|---|---|---|---|---|
| TOOL | TARGET MARKET | USED BY | SETUP FEE | PRICING FROM | |
|
Small businesses, medium-sized businesses, corporations | Over 100,000 businesses | No setup fee |
$9
.00mo
|
GO TO WEBSITE |
|
|
digital marketers, eCommerce owners, SaaS, and Agencies | Truegenics, Fat Loss Factor, iPro Academy | No setup fee |
$25
.00mo
|
GO TO WEBSITE |
|
|
Small businesses, membership & information product websites | Coach Marketing Machine, Mindvalley, TicketDerby, Book More Brides | No setup fee |
$297
.00mo
|
GO TO WEBSITE |
|
|
Small businesses with between two and twenty-five employees | Mint Social, Optibike, The Rocket Company, Swim Fitness | $1999 |
$199
.00mo
|
GO TO WEBSITE |
|
|
SMBs | Mimio, Alpha Software, Rezdy Software, Global Plastic Sheeting | $600 – $5000 |
$200
.00mo
|
GO TO WEBSITE |
|
|
Agencies | The OYA Group, Pixink, PRMG, Revital Agency, RCP Marketing | $1800 |
$450
.00mo
|
GO TO WEBSITE |
|
|
Mid-market to enterprise-level B2B & B2C marketers | Charles Schwab, Intel, Chrysler, Myfitnesspal | No setup fee |
$895
.00mo
|
GO TO WEBSITE |
|
|
SMBs to enterprise-level B2B organizations | Trulia, CareerBuilder, Precor, Blue Cross | No setup fee |
$1000
.00mo
|
GO TO WEBSITE |
|
|
Large global enterprises | American Express, Sony, LinkedIn, McAfee | No setup fee |
$2000
.00mo
|
GO TO WEBSITE |
Small Business Marketing Automation Comparison
For small businesses, we’d recommend either Infusionsoft, Ontraport, or ActiveCampaign.
InfusionsoftOverview
CRM & Sales FeaturesMarketing Features |
OntraportOverview
CRM & Sales FeaturesMarketing Features |
ActiveCampaignOverview
CRM & Sales FeaturesMarketing Features |
|
| Overview | |||
| Pricing for 2.5k Contacts | $199/mo | $297/mo | $29/mo |
| Pricing for 10k Contacts | $379/mo | $297/mo | $70/mo |
| Pricing for 25k Contacts | POA | $297/mo | $135/mo |
| Pricing for 100k Contacts | POA | $597/mo | $415/mo |
| One-Time Setup Fee | $1999 mandatory setup fee | Free Setup | Free setup |
| Free Demo | |||
| Extensions / Integrations | 600+ extensions & integrations | 600+ integrations | 600+ integrations |
| Year Founded | 2001 | 2006 | 2003 |
| Refund Policy | No refunds | 90-day full refund | No refunds |
| CRM & Sales Features | |||
| Task Management | |||
| Social CRM | |||
| Mobile App CRM | |||
| Lead scoring | |||
| Lead segmentation | |||
| Create quotes | |||
| Create invoices | |||
| Sales reports | |||
| Outlook integration | |||
| Gmail integration | |||
| Salesforce integration | |||
| Marketing Features | |||
| Landing pages & web forms | |||
| Email deliverability rate | over 98% | 100% | Unknown |
| Web activity tracking | |||
| Facebook contests | |||
| SMS marketing | |||
| Bulk social media posting | |||
| Social media listening | |||
| Webinar integration | |||
| Event management | |||
| Split testing | |||
| Create affiliate program | |||
| Create membership sites | |||
| Direct mail / postcards | |||
Enterprise Marketing Automation Comparison
For medium to large sized businesses, we’d recommend either Marketo, Pardot, or Eloqua
MarketoOverview
CRM & Sales FeaturesMarketing Features |
PardotOverview
CRM & Sales FeaturesMarketing Features |
EloquaOverview
CRM & Sales FeaturesMarketing Features |
|
| Overview | |||
| Basic Pricing | $895/mo | $1000/mo | $2000/mo |
| Pricing for 10 Sales Users | $1795/mo | $2000/mo | $4000/mo |
| Pricing for 20 Sales Users | $3195/mo | $3000/mo | POA |
| Full-Feature Pricing | $3195/mo | $3000/mo | $4000/mo |
| One-Time Setup Fee | Optional 'launch pack' | Unknown | Unknown |
| Free Demo | |||
| Extensions / Integrations | 365 integrations | 32 integrations | 380+ integrations |
| Year Founded | 2006 | 2006 | 1999 |
| Contract Length | 12 months | 12 months | Unknown |
| CRM & Sales Features | |||
| Task Management | |||
| 2-Way (bi-directional) CRM syncing | |||
| Real-time sales alerts | |||
| Social CRM | |||
| Mobile App CRM | |||
| Lead scoring | |||
| Lead segmentation | |||
| Sales reports | |||
| Native SAP integration | |||
| Native Oracle integration | |||
| Native Netsuite integration | |||
| Native SugarCRM integration | |||
| Native Microsoft Dynamics integration | |||
| Native Salesforce integration | |||
| Marketing Features | |||
| Landing pages & web forms | |||
| Email deliverability score (ReturnPath) | 98 | 99 | 98 |
| Web activity tracking | |||
| Facebook contests | |||
| Bulk social media posting | |||
| Social media listening | |||
| Webinar integration | |||
| Split testing | |||
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