While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; ActiveCampaign, Ontraport, Hubspot, SendinBlue, Marketo, and Pardot.
The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise-level marketing automation tools.
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| Marketing Automation Software At a Glance | |||||
|---|---|---|---|---|---|
| TOOL | TARGET MARKET | USED BY | SETUP FEE | PRICING FROM | |
|
Small businesses to enterprise | Over 100,000 businesses | No setup fee |
$9
.00mo
|
GO TO WEBSITE |
|
|
Small businesses, membership & information product websites | Coach Marketing Machine, Mindvalley, TicketDerby, Book More Brides | No setup fee |
$297
.00mo
|
GO TO WEBSITE |
|
|
SMBs | Mimio, Alpha Software, Rezdy Software, Global Plastic Sheeting | $3,000 – $6000 |
$800
.00mo
|
GO TO WEBSITE |
|
|
Agencies | The OYA Group, Pixink, PRMG, Revital Agency, RCP Marketing | $1800 |
$450
.00mo
|
GO TO WEBSITE |
|
|
Mid-market to enterprise-level B2B & B2C marketers | Charles Schwab, Intel, Chrysler, Myfitnesspal | No setup fee |
$895
.00mo
|
GO TO WEBSITE |
|
|
Enterprise-level B2B organizations | Trulia, CareerBuilder, Precor, Blue Cross | No setup fee |
$1000
.00mo
|
GO TO WEBSITE |
|
|
Large global enterprises | American Express, Sony, LinkedIn, McAfee | No setup fee |
$2000
.00mo
|
GO TO WEBSITE |
Small Business Marketing Automation Comparison
For small businesses, we’d recommend either ActiveCampaign, Ontraport, or Hubspot.
ActiveCampaignOverview
CRM & Sales FeaturesMarketing Features |
OntraportOverview
CRM & Sales FeaturesMarketing Features |
HubspotOverview
CRM & Sales FeaturesMarketing Features |
|
| Overview | |||
| Pricing for 2.5k Contacts | $39/mo | $147/mo | $800/mo |
| Pricing for 10k Contacts | $111/mo | $297/mo | $1250/mo |
| Pricing for 25k Contacts | $179/mo | $497/mo | $2000/mo |
| Pricing for 100k Contacts | $369/mo | POA | $4100 |
| One-Time Setup Fee | Free setup | Free Setup | $3000 |
| Free Demo | |||
| Extensions / Integrations | 1000+ integrations | 1000+ integrations | 1000+ integrations |
| Year Founded | 2003 | 2006 | 2005 |
| Refund Policy | No refunds | 90-day full refund | No refunds |
| CRM & Sales Features | |||
| Task Management | |||
| Social CRM | |||
| Mobile App CRM | |||
| Lead scoring | |||
| Deal win prediction | |||
| Lead segmentation | |||
| Sales reports | |||
| Outlook integration | |||
| Gmail integration | |||
| Native Shopify integration | |||
| Native WooCommerce integration | |||
| GDPR compliant | |||
| HIPAA compliant | |||
| Marketing Features | |||
| Drip campaigns | |||
| Conditional content | |||
| Goal tracking | |||
| Drag & drop builder | |||
| Split testing | |||
| Web forms | |||
| Attribution models | |||
| Site & event tracking | |||
| SMS marketing | |||
| Facebook ad retargeting | |||
| Webinar integration | |||
| Site messaging / chatbots | |||
| Create membership sites | |||
| Direct mail / postcards | |||
Enterprise Marketing Automation Comparison
For medium to large sized businesses, we’d recommend either ActiveCampaign Enterprise, Marketo, or Pardot
ActiveCampaign EntepriseOverview
CRM & Sales FeaturesMarketing Features |
MarketoOverview
CRM & Sales FeaturesMarketing Features |
PardotOverview
CRM & Sales FeaturesMarketing Features |
|
| Overview | |||
| Basic Pricing | $229/mo | $895/mo | $1000/mo |
| Pricing for 10 users | $229/mo | $1795/mo | $2000/mo |
| Pricing for 20 users | $229/mo | $3195/mo | $3000/mo |
| Full-Feature Pricing | $229/mo | $3195/mo | $3000/mo |
| One-Time Setup Fee | None | Optional | Unknown |
| Free Demo | |||
| Extensions / Integrations | 1000+ integrations | 1000+ integrations | 1000+ integrations |
| Year Founded | 2003 | 2006 | 2006 |
| Contract Length | 30 days | 12 months | 12 months |
| Uptime SLA | 99.9% | ||
| Phone support | |||
| Dedicated account rep | |||
| CRM & Sales Features | |||
| Task Management | |||
| 2-Way (bi-directional) CRM syncing | |||
| Real-time sales alerts | |||
| Social CRM | |||
| Mobile App CRM | |||
| Lead scoring | |||
| Lead segmentation | |||
| Sales reports | |||
| Native SAP integration | |||
| Native Oracle integration | |||
| Native Netsuite integration | |||
| Native SugarCRM integration | |||
| Native Microsoft Dynamics integration | |||
| Native Salesforce integration | |||
| Marketing Features | |||
| Landing pages & web forms | |||
| Email deliverability score (ReturnPath) | 99 | 97-98 | 99 |
| Web activity tracking | |||
| Facebook contests | |||
| Bulk social media posting | |||
| Social media listening | |||
| Webinar integration | |||
| Split testing | |||
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