While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; ActiveCampaign, Autopilot, Hubspot, SendinBlue, Omnisend, and ConvertKit.

The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise-level marketing automation tools.

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Marketing automation tools
Marketing Automation Software At a Glance
TOOLBEST FORUSED BYSETUP FEEPRICING FROM
Active Campaign logo Small businesses 90,000+ small businesses No setup fee $9
.00mo
GO TO WEBSITE

Autopilot logo

Startups to Fortune 500 Patreon, Agorapulse, Oscar Razor, Lessonly No setup fee $49
.00mo
GO TO WEBSITE

Hubspot LOGO

B2B service companies & agencies Atlassian, Subaru, Wistia, ClassPass $3000 – $6000 for PRO/Enterprise plans $143
.00mo
GO TO WEBSITE

ConvertKit logo

Bloggers Pat Flynn, Mariah Coz, Suzi Whitford No setup fee $29
.00mo
GO TO WEBSITE

Omnisend logo

eCommerce companies Unilever, Fred Segal, Holland Cooper No setup fee $16
.00mo
GO TO WEBSITE

SendinBlue logo

High-deliverability & transactional email automation Haribo, Louis Vuitton, Fujitsu, Greenpeace No setup fee $25
.00mo
GO TO WEBSITE

Small Business Marketing Automation Comparison


For small businesses, we’d recommend either ActiveCampaign, Autopilot, or ConvertKit.

Enterprise Marketing Automation Comparison


For medium to large sized businesses, we’d recommend either ActiveCampaign Enterprise, Hubspot, or Omnisend

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