Compare marketing automation tools

Looking for a new tool?
Marketing Automation Insider helps you select the right tool to suit your business.

Just enter the names of the tools to see a side-by-side comparison of their features, integrations, pricing, and more.

Compare tools

VS
Compare Now

Popular comparisons

See detailed comparisons of the most popular email automation tools on the market. Each comparison includes a comprehensive evaluation of the features, pricing, customer satisfaction, and more.

ActiveCampaign vs Klaviyo

Comparison of two top email marketing automation tools.

see more →

HubSpot vs Mailchimp

Comparison of two top email marketing automation tools.

see more →

ConvertKit vs Omnisend

see more →

Adobe Marketing Cloud vs BaseCRM

see more →

Ortto vs Brevo

see more →

Best tools by category

Best Marketing Automation Tools for eCommerce Best Marketing Automation Tools for Small Business Best Marketing Automation Tools for Enterprise Best Marketing Automation Tools for Agency Best Marketing Automation Tools for SaaS Best Marketing Automation Tools for Real Estate Best Marketing Automation Tools for Healthcare

Marketing automation software at a glance

While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; ActiveCampaign, Ortto (formerly Autopilot), Hubspot, SendinBlue, Omnisend, and ConvertKit.

The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise-level marketing automation tools.

Marketing Automation Software At a Glance
TOOLBEST FORUSED BYSETUP FEEPRICING FROM
ActiveCampaign logo ActiveCampaign Small businesses 90,000+ small businesses No setup fee $29.00 /mo Website →
Brevo logo Brevo High-deliverability & transactional email automation Haribo, Louis Vuitton, Fujitsu, Greenpeace No setup fee Free Website →
ConvertKit logo ConvertKit Bloggers Pat Flynn, Mariah Coz, Suzi Whitford No setup fee Free Website →
HubSpot logo HubSpot B2B service companies & agencies Atlassian, Subaru, Wistia, ClassPass $3000 – $6000 for PRO/Enterprise plans Free Website →
Omnisend logo Omnisend eCommerce companies Unilever, Fred Segal, Holland Cooper No setup fee Free Website →
Ortto logo Ortto Startups to Fortune 500 Patreon, Agorapulse, Oscar Razor, Lessonly No setup fee Free Website →

Small business marketing automation comparison

For small businesses, we’d recommend either ActiveCampaign, Ortto (formerly Autopilot), or ConvertKit.

ActiveCampaign Website → ConvertKit Website → Ortto Website →
Overview
Pricing for 2.5k Contacts$39/mo$149/mo$49/mo
Pricing for 10k Contacts$111/mo$249/mo$119/mo
Pricing for 25k Contacts$179/moNot public$199/mo
Pricing for 100k Contacts$369/moNot public$679
Pricing for 100k Contacts$369/moNot public$679
One-Time Setup FeeFree setupFree setupFree setup
One-Time Setup FeeFree setupFree setupFree setup
Free Demo
Extensions / Integrations1000+ integrations1000+ integrations1000+ integrations
Refund PolicyNo refundsNo refundsRefunds available
CRM & sales features
Predictive sending
In-built CRM
Mobile App CRM
Lead scoring
Deal win prediction
Lead segmentation
Sales reports
Native Salesforce integration
Native Pipedrive integration
Native Shopify integration
GDPR compliant
HIPAA compliant
Marketing features
Drip campaigns
Conditional content
Goal tracking
Drag & drop builder
Split testing
Web forms
Attribution
Site & event tracking
SMS marketing
Facebook ad retargeting
Webinar integration
Site messaging / chatbots
Predictive content
Direct mail / postcards

Enterprise marketing automation software comparison

For medium to large sized businesses, we’d recommend either ActiveCampaign Enterprise, Hubspot, or Omnisend.

ActiveCampaign Website → HubSpot Website → Omnisend Website →
Overview
Basic Pricing$229/mo$4200/moUnknown
Pricing for 10 users$229/mo$4200/moUnknown
Pricing for 20 users$229/mo$5100/moUnknown
Full-Feature Pricing$229/mo$4200/moUnknown
One-Time Setup FeeNone$3000-$6000None
Free Demo
Extensions / Integrations1000+ integrations 1000+ integrations 1000+ integrations
Year Founded200320052014
Contract Length30 days12 months30 days
Uptime SLA99.9%
Phone support
Dedicated account rep
CRM & sales features
Task Management
2-Way (bi-directional) CRM syncing
Real-time sales alerts
Social CRM
Mobile App CRM
Lead scoring
Lead segmentation
Sales reports
Native Salesforce integration
Marketing features
Landing pages & web forms
Web activity tracking
Facebook contests
Bulk social media posting
Social media listening
Webinar integration
Split testing