While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; ActiveCampaign, Autopilot, Hubspot, SendinBlue, Omnisend, and ConvertKit.
The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise-level marketing automation tools.
Jump to:
| Marketing Automation Software At a Glance | |||||
|---|---|---|---|---|---|
| TOOL | BEST FOR | USED BY | SETUP FEE | PRICING FROM | |
|
Small businesses | 90,000+ small businesses | No setup fee |
$9
.00mo
|
GO TO WEBSITE |
|
|
Startups to Fortune 500 | Patreon, Agorapulse, Oscar Razor, Lessonly | No setup fee |
$49
.00mo
|
GO TO WEBSITE |
|
|
B2B service companies & agencies | Atlassian, Subaru, Wistia, ClassPass | $3000 – $6000 for PRO/Enterprise plans |
$143
.00mo
|
GO TO WEBSITE |
|
|
Bloggers | Pat Flynn, Mariah Coz, Suzi Whitford | No setup fee |
$29
.00mo
|
GO TO WEBSITE |
|
|
eCommerce companies | Unilever, Fred Segal, Holland Cooper | No setup fee |
$16
.00mo
|
GO TO WEBSITE |
|
|
High-deliverability & transactional email automation | Haribo, Louis Vuitton, Fujitsu, Greenpeace | No setup fee |
$25
.00mo
|
GO TO WEBSITE |
Small Business Marketing Automation Comparison
For small businesses, we’d recommend either ActiveCampaign, Autopilot, or ConvertKit.
ActiveCampaignOverview
CRM & Sales FeaturesMarketing Features |
AutopilotOverview
CRM & Sales FeaturesMarketing Features |
ConvertKitOverview
CRM & Sales FeaturesMarketing Features |
|
| Overview | |||
| Pricing for 2.5k Contacts | $39/mo | $149/mo | $49/mo |
| Pricing for 10k Contacts | $111/mo | $249/mo | $119/mo |
| Pricing for 25k Contacts | $179/mo | Not public | $199/mo |
| Pricing for 100k Contacts | $369/mo | Not public | $679 |
| One-Time Setup Fee | Free setup | Free setup | Free setup |
| Free Demo | |||
| Extensions / Integrations | 1000+ integrations | 1000+ integrations | 1000+ integrationsYear Founded |
| Refund Policy | No refunds | No refunds | Refunds available |
| CRM & Sales Features | |||
| Predictive sending | |||
| In-built CRM | |||
| Mobile App CRM | |||
| Lead scoring | |||
| Deal win prediction | |||
| Lead segmentation | |||
| Sales reports | |||
| Native Salesforce integration | |||
| Native Pipedrive integration | |||
| Native Shopify integration | |||
| GDPR compliant | |||
| HIPAA compliant | |||
| Marketing Features | |||
| Drip campaigns | |||
| Conditional content | |||
| Goal tracking | |||
| Drag & drop builder | |||
| Split testing | |||
| Web forms | |||
| Attribution | |||
| Site & event tracking | |||
| SMS marketing | |||
| Facebook ad retargeting | |||
| Webinar integration | |||
| Site messaging / chatbots | |||
| Predictive content | |||
| Direct mail / postcards | |||
Enterprise Marketing Automation Comparison
For medium to large sized businesses, we’d recommend either ActiveCampaign Enterprise, Hubspot, or Omnisend
ActiveCampaign EntepriseOverview
CRM & Sales FeaturesMarketing Features |
HubspotOverview
CRM & Sales FeaturesMarketing Features |
OmnisendOverview
CRM & Sales FeaturesMarketing Features |
|
| Overview | |||
| Basic Pricing | $229/mo | $4200/mo | Unknown |
| Pricing for 10 users | $229/mo | $4200/mo | Unknown |
| Pricing for 20 users | $229/mo | $5100/mo | Unknown |
| Full-Feature Pricing | $229/mo | $4200/mo | Unknown |
| One-Time Setup Fee | None | $3000-$6000 | None |
| Free Demo | |||
| Extensions / Integrations | 1000+ integrations | 1000+ integrations | 1000+ integrations |
| Year Founded | 2003 | 2005 | 2014 |
| Contract Length | 30 days | 12 months | 30 days |
| Uptime SLA | 99.9% | ||
| Phone support | |||
| Dedicated account rep | |||
| CRM & Sales Features | |||
| Task Management | |||
| 2-Way (bi-directional)CRM syncing | |||
| Real-time sales alerts | |||
| Social CRM | |||
| Mobile App CRM | |||
| Lead scoring | |||
| Lead segmentation | |||
| Sales reports | |||
| Native Salesforce integration | |||
| Marketing Features | |||
| Landing pages & web forms | |||
| Web activity tracking | |||
| Facebook contests | |||
| Bulk social media posting | |||
| Social media listening | |||
| Webinar integration | |||
| Split testing | |||
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