While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; ActiveCampaign, Ontraport, Hubspot, SendinBlue, Marketo, and Pardot.
The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise-level marketing automation tools.
Jump to:
Marketing Automation Software At a Glance | |||||
---|---|---|---|---|---|
TOOL | TARGET MARKET | USED BY | SETUP FEE | PRICING FROM | |
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Small businesses to enterprise | Over 100,000 businesses | No setup fee |
$9
.00mo
|
GO TO WEBSITE |
Small businesses, membership & information product websites | Coach Marketing Machine, Mindvalley, TicketDerby, Book More Brides | No setup fee |
$297
.00mo
|
GO TO WEBSITE | |
SMBs | Mimio, Alpha Software, Rezdy Software, Global Plastic Sheeting | $3,000 – $6000 |
$800
.00mo
|
GO TO WEBSITE | |
Agencies | The OYA Group, Pixink, PRMG, Revital Agency, RCP Marketing | $1800 |
$450
.00mo
|
GO TO WEBSITE | |
Mid-market to enterprise-level B2B & B2C marketers | Charles Schwab, Intel, Chrysler, Myfitnesspal | No setup fee |
$895
.00mo
|
GO TO WEBSITE | |
Enterprise-level B2B organizations | Trulia, CareerBuilder, Precor, Blue Cross | No setup fee |
$1000
.00mo
|
GO TO WEBSITE | |
Large global enterprises | American Express, Sony, LinkedIn, McAfee | No setup fee |
$2000
.00mo
|
GO TO WEBSITE |
For small businesses, we’d recommend either ActiveCampaign, Ontraport, or Hubspot.
ActiveCampaignOverview
CRM & Sales FeaturesMarketing Features |
OntraportOverview
CRM & Sales FeaturesMarketing Features |
HubspotOverview
CRM & Sales FeaturesMarketing Features |
|
Overview | |||
Pricing for 2.5k Contacts | $39/mo | $147/mo | $800/mo |
Pricing for 10k Contacts | $111/mo | $297/mo | $1250/mo |
Pricing for 25k Contacts | $179/mo | $497/mo | $2000/mo |
Pricing for 100k Contacts | $369/mo | POA | $4100 |
One-Time Setup Fee | Free setup | Free Setup | $3000 |
Free Demo | |||
Extensions / Integrations | 1000+ integrations | 1000+ integrations | 1000+ integrations |
Year Founded | 2003 | 2006 | 2005 |
Refund Policy | No refunds | 90-day full refund | No refunds |
CRM & Sales Features | |||
Task Management | |||
Social CRM | |||
Mobile App CRM | |||
Lead scoring | |||
Deal win prediction | |||
Lead segmentation | |||
Sales reports | |||
Outlook integration | |||
Gmail integration | |||
Native Shopify integration | |||
Native WooCommerce integration | |||
GDPR compliant | |||
HIPAA compliant | |||
Marketing Features | |||
Drip campaigns | |||
Conditional content | |||
Goal tracking | |||
Drag & drop builder | |||
Split testing | |||
Web forms | |||
Attribution models | |||
Site & event tracking | |||
SMS marketing | |||
Facebook ad retargeting | |||
Webinar integration | |||
Site messaging / chatbots | |||
Create membership sites | |||
Direct mail / postcards |
For medium to large sized businesses, we’d recommend either ActiveCampaign Enterprise, Marketo, or Pardot
ActiveCampaign EntepriseOverview
CRM & Sales FeaturesMarketing Features |
MarketoOverview
CRM & Sales FeaturesMarketing Features |
PardotOverview
CRM & Sales FeaturesMarketing Features |
|
Overview | |||
Basic Pricing | $229/mo | $895/mo | $1000/mo |
Pricing for 10 users | $229/mo | $1795/mo | $2000/mo |
Pricing for 20 users | $229/mo | $3195/mo | $3000/mo |
Full-Feature Pricing | $229/mo | $3195/mo | $3000/mo |
One-Time Setup Fee | None | Optional | Unknown |
Free Demo | |||
Extensions / Integrations | 1000+ integrations | 1000+ integrations | 1000+ integrations |
Year Founded | 2003 | 2006 | 2006 |
Contract Length | 30 days | 12 months | 12 months |
Uptime SLA | 99.9% | ||
Phone support | |||
Dedicated account rep | |||
CRM & Sales Features | |||
Task Management | |||
2-Way (bi-directional) CRM syncing | |||
Real-time sales alerts | |||
Social CRM | |||
Mobile App CRM | |||
Lead scoring | |||
Lead segmentation | |||
Sales reports | |||
Native SAP integration | |||
Native Oracle integration | |||
Native Netsuite integration | |||
Native SugarCRM integration | |||
Native Microsoft Dynamics integration | |||
Native Salesforce integration | |||
Marketing Features | |||
Landing pages & web forms | |||
Email deliverability score (ReturnPath) | 99 | 97-98 | 99 |
Web activity tracking | |||
Facebook contests | |||
Bulk social media posting | |||
Social media listening | |||
Webinar integration | |||
Split testing | |||
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