Oracle Eloqua

Our Thoughts on Oracle Marketing Cloud

Eloqua (who were later acquired by Oracle and renamed ‘Oracle Marketing Cloud’) were one of the first companies to offer marketing automation.

Built in 1999, they entered the industry seven years before other key players began to emerge, and 11 years before marketing automation became widely adopted by enterprise-level organizations.

Understandably, their tool is considered to be one of the most powerful in the industry, which explains why their pricing starts at $2,000 per month. Used by the likes of American Express, Sony, and LinkedIn, this is a tool designed to add clout to very large organizations.

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Oracle Marketing Cloud User Reviews

9.2 Users (1 vote)
Overall
Ease of Use
Customer Support

Oracle Marketing Cloud's Pros and Cons

Oracle Marketing Cloud is the most expensive marketing automation tool on the market, and is aimed primarily at large enterprise businesses.

Pros

  • Integrations – Oracle Marketing Cloud has a large range of great integrations with over 100 third party platforms.
  • Well-designed visual campaign builder – Similar to Infusionsoft, Oracle Marketing Cloud uses a nice visual campaign builder that’s both intuitive and powerful to use.
  • HyperSite builder – One of our favourite features in Oracle Marketing Cloud is HyperSite, which allows you to quickly build personalized microsites using dynamic user content.
  • Reputation – Oracle Marketing Cloud is widely considered to be the most powerful marketing automation tool for enterprise businesses.

 

Cons

  • Expensive – Starting at $2,000 / month, Oracle Marketing Cloud isn’t priced to be accessible. On top of this, expect to sign a long-term contract.
  • Slow implementation time – Due to the types of organizations that typically use Oracle Marketing Cloud, implementation usually takes a long time.
  • No integration with Google Adwords – Oddly, there is no way to track PPC ROI using Oracle Marketing Cloud. This is particularly odd considering that many enterprise businesses will be spending hundreds of thousands to millions on PPC per year.
  • Customer-facing quality – Many user reviews have noted a gradual decline in quality since Oracle acquired Eloqua and renamed it Oracle Marketing Cloud.

Oracle Marketing Cloud Integrations

Oracle’s Cloud Marketplace has over 380 applications and integrations with third-party platforms, which is by far the highest number of integrations of any automation provider.

Below are some of Oracle Marketing Cloud’s most popular integrations.

  • CRM
  • Talent
  • Marketing
  • Documents
  • Oracle Siebel
  • Microsoft Dynamics
  • SAP
  • SugarCRM
  • Netsuite
  • SimplyHired
  • Pre-Employ
  • MatchPoint
  • Verified Person
  • Glassdoor
  • Indeed
  • Gigya
  • GoToWebinar
  • Twitter
  • Uberflip
  • 6Sense
  • Scribe
  • WebEx
  • Twilio
  • Pinterest
  • Facebook
  • HP Eprint Enterprise
  • MobileIron
  • SkySync
  • iPresent
  • BIRT PowerDocs

User Interface Screenshots

Oracle Marketing Cloud's Pricing

Basic

from
$2,000 /mo
  • 10,000 contacts
  • 10 marketing users
  • 5 sales users
  • Contact database
  • Basic contact segmentation
  • Marketing content database
  • Email marketing, landing pages, forms
  • Dynamic content
  • Lead nurturing, multi-channel campaigns
  • 24/7 cloud support
  • API access
  • CRM & third party integration

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Standard

from
$4,000 /mo
  • 10,000 contacts
  • 50 marketing users
  • 10 sales users
  • Includes all of basic, plus:
  • Dedicated IP addresses
  • Advanced segmentation
  • Advanced data cleansing and de-duplication
  • Sales alerts & email reports
  • Custom security roles
  • Insight analyzer user license

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Oracle Marketing Cloud User Reviews

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Integration Time - Quite Simple and Easy
Just adding some notes to this as one of the cons listed is 'integration time'. I work at a large publishing company with many brands and NLs, and moving to Eloqua was simple and easy. List import was a breeze using their import tools, and because the UI is so intuitive, our very non-tech savvy Editors were able to move and start using the tools in days.

The Email Builder, Landing Page Tools and Forms are really quite good, i could not recommend the tool more.
16th May 2017, 12:53 pm
Overall9.5
Ease of Use9
Customer Support9
0
0

Alternatives to Oracle Marketing Cloud

Acquired by Salesforce in 2013, Pardot is a popular mid-range marketing automation tool aimed at SMBs and enterprise-level B2B organizations. While more expensive than Oracle Marketing Cloud, it is roughly in the same price bracket.

Infusionsoft is one of the best marketing automation platforms for companies with 2-25 members of staff. Aimed at small businesses, their pricing is slightly more affordable than Oracle Marketing Cloud, with many of the same features.

Used by Intel, Charles Schwab, and Chrysler, Marketo is a great piece of software catering to mid-level SMBs and enterprise organizations. Their platform is extremely easy to use, has a great range of integrations, and starts at $895 / month for their basic package.

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