Our Thoughts on Oracle Marketing Cloud
Eloqua (who were later acquired by Oracle and renamed ‘Oracle Marketing Cloud’) were one of the first companies to offer marketing automation.
Built in 1999, they entered the industry seven years before other key players began to emerge, and 11 years before marketing automation became widely adopted by enterprise-level organizations.
Understandably, their tool is considered to be one of the most powerful in the industry, which explains why their pricing starts at $2,000 per month. Used by the likes of American Express, Sony, and LinkedIn, this is a tool designed to add clout to very large organizations.