Marketo

Our Thoughts on Marketo

Starting at $895/month, Marketo is a great mid-range marketing automation tool for those requiring something that’s robust for a 100+ person organisation, but who don’t want to shell out $2,000/month+ for a tool like Eloqua.

Marketo is used by a number of reputable companies including Charles Schwab, Chrysler, Intel, and even Infusionsoft, who have outgrown their own marketing automation tool.

Marketo is extremely intuitive and receives a lot of praise for how easy it is to implement and use. At times, the tool can be a bit slow and buggy, but in general it’s a good piece of software.

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Pros and cons
Marketo’s pricing
Marketo user reviews
Alternatives to Marketo

Marketo User Reviews

4.5 Users (3 votes)

Overall

Ease of Use

Customer Support

Write a Review

Go to Marketo.com

Marketo's Pros and Cons

Marketo is a great piece of software, that is commonly compared against Pardot. The primary benefit of Marketo (over Pardot) is the usability and design of their platform.

Pros

Easy and intuitive to use – Marketo receives a lot of praise for the usability of their platform. While it may not have the prettiest of user interfaces, everything is well labeled and easy to get used to, making adoption easier than some other tools.
Great Salesforce integration – Marketo has an exceptional integration with Salesforce. While syncing between Salesforce and Marketo can take time, the two tools work together effortlessly.
Quick and easy to setup – Compared to some of Marketo’s competitors, it’s relatively easy to implement and get up and running.
Great customer support & community – Marketo have a great customer support team, and a very active community of users helping one another with campaigns and technical issues.

Cons

Poor landing page & form builder – Marketo didn’t start as a marketing automation service (it was originally a lead management tool). While most of the product has been updated, there are still a few remnants, such as their landing page builder, that is clunky and difficult to use.
Reports & analytics – The most common complaint about Marketo is in regards to their limited analytics and reporting functionality. Without additional extensions, it can take a long time to produce reports that you should be able to produce in the click of a button.
Steep jumps in pricing – Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month. Each tier unlocks new features, which means that it might cost an additional $900 – $1,400 per month for just a handful of extra features.

Marketo Integrations

Marketo’s has over 365 applications and integrations with third-party platforms, thanks to their Launchpoint application marketplace.

Below are some of Marketo’s most popular integrations.

CRM
Email
eCommerce
Analytics

Netsuite
ZohoCRM
Base CRM
Pipeline
SugarCRM
Salesforce
Microsoft Dynamics
Highrise
Podio
Nimble
Lead Master

Hubspot
Infusionsoft
Constant Contact
iContact
Mailchimp

Recurly
Magento
Shopify
EPiServer Comerce
SkyCommerce

KISSmetrics
Smartify
Segment.io
Optimizely
Crazyegg
Synthesio
TrackMaven
Custora
ClickTale

User Interface Screenshots

Go to Marketo.com

Marketo's Pricing

Spark

from

$895 /mo

10,000 records
Email marketing
Customer engagement engine
Commuication limits
Lead management / nurture / score
Event marketing and webinars
Marketing calendar
SEO
Social boost
CRM integration
5 sales insight users
5 marketing calendar users

Go To Demo

Standard

from

$1,795 /mo

10,000 records
Includes all of spark, plus:
A/B testing
Advanced lead scoring
Advanced dynamic content
Progressive profiling for forms
Extended integrations & API
Marketing program analyzer
Revenue cycle modeler
Revenue analyzers
10 sales insight users (total)
5 marketing calendar users

Go To Demo

Select

from

$3,195 /mo

10,000 records
Includes all of standard, plus:
Advanced revenue analytics
Advanced email analytics
Time-series data warehouse
Advanced custom reports
Social sweepstakes and referrals
Role-based permissions
–
–
20 sales insight users (total)
5 marketing calendar users

Go To Demo

Marketo User Reviews

Write your review

Overall
Ease of Use
Customer Support

Joseph

Is it 2004 again? Outdated, very user unfriendly

Marketo was a pioneering marketing automation tool, but that was 10 years ago. It hasn't changed one bit since. The tool is quite powerful, but the interface is terrible and can't stand the comparison with any modern tool (just google pictures of the interface to get an idea). Moving from Hubspot to Marketo when I changed jobs felt like I was sent back in the early 2000s. It's clearly geared towards large corporations where whoever signs the check is disconnected from the team actually using the stack. Basic training for grasping core Marketo concepts is 1.5k USD a head per module (!), and you will need a dedicated specialist operator for the Marketo stack, so that's a salary you have to factor in your costs.

15th January 2020, 6:57 pm

Overall2

Ease of Use0.5

Customer Support4

Hannah

User Friendly it is NOT!

As a user of Marketo I am actually shocked that you list a pro as "user friendly, easy to use". Of all the products available this is the hardest to use and navigate. It has the worst UI out of any of the system, it feels like a very dated and convoluted tool. It crashes and breaks often, and I don't find they have the best customer service either, for the price you pay. As a use of Padot and HubSpot I'd strongly recommend those two over Marketo unless you have hired a marketo specialist. This is not a tool that can easily be picked up without extensive training.

7th July 2017, 6:49 pm

Overall2

Ease of Use0.5

Customer Support3

Aslihan "Ashley" Ayan

Marketo - No other Marketing Automation Tool able to compete

Being user of Marketo, since 2012, I am definitely biased. Marketo has been a great partner for me on the client side and now as a consultant for my clients. It has never given me a reason to go another tool.

11th December 2016, 3:26 pm

Overall9.5

Ease of Use9.5

Customer Support9.5

Alternatives to Marketo

Acquired by Salesforce in 2013, Pardot is a popular mid-range marketing automation tool aimed at SMBs and enterprise-level B2B organizations. While more expensive than Marketo, it is roughly in the same price bracket.

Our Review of Pardot

Go to Pardot.com

Infusionsoft is one of the best marketing automation platforms for companies with 2-25 members of staff. Aimed at small businesses, their pricing is slightly more affordable than Marketo, with many of the same features.

Our Review of Infusionsoft

Go to Infusionsoft.com

Starting at $9 per month, ActiveCampaign are by far the most cost-effective marketing automation tool out there, as well as being one of the best-designed products. We use them, and highly recommend them!

Our Review of ActiveCampaign

Go to ActiveCampaign.com