Marketo review

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Our thoughts on Marketo

Starting at $895/month, Marketo is a great mid-range marketing automation tool for those requiring something that’s robust for a 100+ person organisation, but who don’t want to shell out $2,000/month+ for a tool like Eloqua.

Marketo is used by a number of reputable companies including Charles Schwab, Chrysler, Intel, and even Infusionsoft, who have outgrown their own marketing automation tool.

Marketo Review Summary

• For those with a decent tooling budget looking for a robust solution with a solid feature base

• Prices are on request, so you can expect a conversation about your needs before you get a quote

Marketo’s Screenshots

Marketo’s Pricing

All Marketo pricing is on request, with plans scaling based on number of users and complexity of features.

Marketo’s Pros and Cons

A big name in the market, but you may find it expensive if you are looking for a broader toolkit for marketing automation.

Pros

• Easy and intuitive to use:
  Marketo receives a lot of praise for the usability of their platform. While it may not have the prettiest of user interfaces, everything is well labeled and easy to get used to, making adoption easier than some other tools.

• Great Salesforce integration:
  Great Salesforce integration: Marketo has an exceptional integration with Salesforce. While syncing between Salesforce and Marketo can take time, the two tools work together effortlessly.

• Quick and easy to setup:
  Compared to some of Marketo’s competitors, it’s relatively easy to implement and get up and running.

• Great customer support & community:
  Marketo have a great customer support team, and a very active community of users helping one another with campaigns and technical issues.

Cons

• Poor landing page & form builder:
  

  Marketo didn’t start as a marketing automation service (it was originally a lead management tool). While most of the product has been updated, there are still a few remnants, such as their landing page builder, that is clunky and difficult to use.

• Reports & analytics:
  

  The most common complaint about Marketo is in regards to their limited analytics and reporting functionality. Without additional extensions, it can take a long time to produce reports that you should be able to produce in the click of a button.

• Steep jumps in pricing:
  

  Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month. Each tier unlocks new features, which means that it might cost an additional $900 – $1,400 per month for just a handful of extra features.

Marketo’s Features Overview

Aimed at larger teams, even the lowest plan does contain a comprehensive list of features.

• Cross-channel marketing:
  Co-ordinate engagement across channels both online and in-person so you always know where your customers are at every stage of their journey

• Sales and marketing data talk to each other:
  Convert more leads when you share customer records across departments

• Content intelligence:
  Marketo Engage uses real-time behaviours, profiles enriched with online and off-line data and AI to help you to identify and deliver the best-performing content to create 1:1 personalised experiences at scale

Marketo User Reviews

Our verdict on Marketo

Marketo is extremely intuitive and receives a lot of praise for how easy it is to implement and use. At times, the tool can be a bit slow and buggy, but in general it’s a good piece of software.