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If you’re thinking of using Salesforce Marketing Cloud, you might be wondering how much it will cost. We’ve broken down Salesforce Marketing Cloud’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing automation platform that offers a range of features to help businesses create and manage marketing campaigns across multiple channels, including email, social media, mobile, and web. Its features include email marketing, lead management, social media marketing, and analytics tools.

Read a review of Salesforce Marketing Cloud by our experts and real users.

Salesforce Marketing Cloud review

Salesforce Marketing Cloud plans

Salesforce Marketing Cloud has 4 plans: Advanced (from $4000/mo), Premium (from $15000/mo), Growth (from $1250/mo), Plus (from $2500/mo).



Starts from $1250 per month.

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Starts from $2500 per month.

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Starts from $4000 per month.

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Starts from $15000 per month.

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Salesforce Marketing Cloud costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Growth Plus Advanced Premium
250 $1250$2500$4000$15000
500 $1250$2500$4000$15000
1,000 $1250$2500$4000$15000
2,500 $1250$2500$4000$15000
5,000 $1250$2500$4000$15000
10,000 $1250$2500$4000$15000
25,000 Custom Custom Custom $15000
50,000 Custom Custom Custom $15000
75,000 Custom Custom Custom $15000

Salesforce Marketing Cloud features by plan

Salesforce Marketing Cloud (Pardot) Advanced

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Salesforce Marketing Cloud (Pardot) Premium

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Salesforce Marketing Cloud (Pardot) Growth

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Salesforce Marketing Cloud (Pardot) Plus

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Salesforce Marketing Cloud discounts

Salesforce Marketing Cloud offers a range of discounts, including volume discounts for larger organizations, multi-year contracts, and discounts for non-profit organizations. Additionally, they offer discounts for educational institutions and government agencies.


Is Salesforce Marketing Cloud worth it?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that provides advanced features and tools to help businesses of all sizes improve their marketing strategies and drive revenue growth. Its advanced automation workflows, lead scoring capabilities, and analytics tools make it a valuable asset for businesses looking to enhance their marketing efforts. While it may be more expensive than other marketing automation platforms, the value it provides makes it a worthwhile investment for businesses looking to take their marketing to the next level, especially if they are already using other Salesforce products.