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Our thoughts on Omnisend

Omnisend is a robust omnichannel marketing automation platform that lets you connect with customers across channels like email, SMS, Facebook Messenger, WhatsApp, and more.

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Omnisend Review Summary

  • Omnisend is an excellent choice for ecommerce businesses
  • It can help with boosting customer engagement, driving more sales, and streamlining marketing efforts

Omnisend is best for:
Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.

Omnisend’s Screenshots

Omnisend’s Pricing

Omnisend offers a variety of pricing plans that start from as low as $16/month for the basic plan and go up to $2,000/month for the enterprise-level plan.



$0 /mo

Free start



$16 /mo

Free start



$59 /mo

Free start

And as to find out which plan is right for you, check out our full Omnisend pricing breakdown.

Omnisend pricing

Omnisend’s Pros and Cons

Overall, Omnisend provides a well-rounded solution for e-commerce businesses looking to improve their email and SMS marketing. While it offers a range of features and customer support to help businesses succeed, the pricing may not be feasible for everyone, and the interface may require some getting used to.


  • Offers a wide range of customizable email and SMS templates that can be used for different types of campaigns

  • Integrates with various e-commerce platforms such as Shopify and WooCommerce, making it easier to manage and monitor campaigns

  • Allows for segmentation of subscribers based on different criteria like purchase history and behavior for personalized targeting

  • Provides insights and analytics to measure the success of campaigns and adjust strategies accordingly

  • Offers customer support through live chat and email, ensuring that users get the help they need


  • Pricing can be high, especially for users with a large number of subscribers

  • Some features like advanced automation may require additional costs
  • The interface can be overwhelming for users who are new to email marketing

Omnisend’s Features Overview

Omnisend has robust automation workflows, and excellent customer support. However, the platform can get a bit pricey.

  • Email marketing
  • SMS marketing
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting/analytics
  • WordPress
  • Google Ads
  • Facebook Ads
  • Intercom
  • Google Analytics
  • Facebook
  • Databox
  • Gatsby
  • Gleam
  • Gmail

Omnisend User Reviews

Overall rating

4.5 of 5

Ease of use
Value for money
Form templates
Customer support

Our verdict on Omnisend

Our verdict is that Omnisend is an excellent choice for ecommerce businesses that want to engage their customers across multiple channels and streamline their marketing efforts. However, if you’re on a tight budget, you might want to explore other options.

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