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If you’re thinking of using Klaviyo, you might be wondering how much it will cost. We’ve broken down Klaviyo’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Klaviyo?

Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.

Read a review of Klaviyo by our experts and real users.

Klaviyo review

Klaviyo plans

Klaviyo has 3 plans: Email + SMS (from $40/mo), Email (from $25/mo), Free (from $0/mo).



Starts from $0 per month.

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Starts from $25 per month.

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Email + SMS


Starts from $40 per month.

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Klaviyo costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Free Email Email + SMS
250 $0 Custom Custom
500 Custom $30$40
1,000 Custom $25$70
2,500 Custom $60$160
5,000 Custom $100$325
10,000 Custom $150$600
25,000 Custom $400$1495
50,000 Custom $700 Custom
75,000 Custom $950 Custom
100,000 Custom $1200 Custom

Klaviyo features by plan

Klaviyo Email + SMS

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Klaviyo Email

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Klaviyo Free

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Klaviyo discounts

Klaviyo offers a free plan for up to 250 contacts, allowing small businesses to access its platform and basic features at no cost. Additionally, they offer a 15% discount for annual billing, making it a cost-effective choice for long-term users.


Is Klaviyo worth it?

Klaviyo is a powerful marketing automation tool that provides a range of features to help businesses streamline their marketing efforts and drive revenue growth. Its advanced automation workflows, segmentation capabilities, and data analytics tools make it a valuable asset for businesses of all sizes. With its flexible pricing plans and discounts, Klaviyo is an affordable and worthwhile investment for businesses looking to enhance their marketing strategies.