Marketing Automation Insider is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links. Of course, this won't increase the cost of your subscription.

If you’re thinking of using Drip, you might be wondering how much it will cost. We’ve broken down Drip’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Drip?

Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns.

Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences.

Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.

Read a review of Drip by our experts and real users.

Drip review

Drip plans

Drip has a single plan: Pricing (from $39/mo).



For a single user team.

Starts from $39 per month.

Start a trial

Drip costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

2,500 $39
5,000 $89
10,000 $154
25,000 $369
50,000 $699
75,000 $949
100,000 $1199

Drip features by plan

Drip Pricing

Start a trial

Drip discounts

Drip offers a 14-day free trial for new users, allowing them to explore the platform and its features before committing to a subscription. Additionally, they offer a 25% discount for annual billing, making it a cost-effective choice for long-term users.


Is Drip worth it?

Drip is a powerful marketing automation tool that can help businesses streamline their marketing efforts and boost their ROI. Its advanced features, including personalized messaging and automation workflows, make it a worthwhile investment for businesses of all sizes. With its flexible pricing plans and discounts, Drip is a cost-effective choice for those looking to take their marketing to the next level.