Marketing Automation Insider is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links. Of course, this won't increase the cost of your subscription.
If you’re thinking of using ActiveCampaign, you might be wondering how much it will cost. We’ve broken down ActiveCampaign’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform that helps companies manage contacts, sales and marketing in one place. It provides features such as email & SMS marketing, forms, landing pages, automation, reporting and integrations.
ActiveCampaign is designed to help companies improve communication and interaction with their customers, optimise sales processes and grow their business.
Read a review of ActiveCampaign by our experts and real users.ActiveCampaign review
ActiveCampaign has four plans: Lite (from $29/mo), Plus (from $49/mo), Professional (from $149/mo), Enterprise (custom). The entry-level plan includes features like a template editor and marketing automation. Higher plans add a CRM and lead scoring.
- 14-day free trial
- No setup fee
For a single user team.
Starts from $29 per month.
For a team of up to 3 users.
Starts from $49 per month.
For a team of up to 5 users.
Starts from $149 per month.
For a team of up to 10 users.
Pricing on request.
ActiveCampaign costs based on contacts
The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!
ActiveCampaign features by plan
This is a starter plan suitable for small businesses and includes features such as email marketing, automation, and basic CRM. It has powerful email automation and all editor and design options, plus all the benefits of website tracking. Lite is limited to a single user though, but you get a very powerful product compared to others in the same price range.
- API access
- Email campaigns
- Marketing Automation
- Email support
Plus plan is designed for growing businesses and offers a more comprehensive set of features compared to the Lite plan. It is for teams up to 3 account logins. Additional features included in this plan are the landing page editor and SMS and custom sending domain. They add in a month of training, making it a well-rounded package.
- Everything in Lite
- Landing pages
- Lead scoring
- Conditional content
For growing teams in larger organisations looking to personalize their marketing at scale. This plan offers lots of additional customisation (for example, in reporting), as well as fantastic additional support features like uptime SLA's.
- Everything in Professional
- SSO & SAML
Professional plan is most popular for businesses looking for advanced marketing automation capabilities and reporting. It starts at $159 monthly, but you do get 5 users. Site messages and more detailed attribution reporting make it more rounded as a all-in-one automation software.
- Everything in Plus
- Microsoft Dynamics 365
The cost of ActiveCampaign services is very competitive with other marketing automation systems. They offer 2 types of discounts:
- 20% discount for non-profits
- up to a 22% discount on a yearly plan
ActiveCampaign's pricing is structured to scale with your business; you will pay more to use the full feature set, add user seats and manage your full contact list. Refer to the article above to see the plan breakdown.
ActiveCampaign offer chat and ticket support across all their plans.
For the free trial, you can cancel your ActiveCampaign account by simply not upgrading to a paid account. For paid accounts, the cancellation process can be started from the Billing and Upgrade page but you may need to schedule a call with ActiveCampaign to complete the off-boarding process.
No; ActiveCampaign does not have a free plan, but you can sign up for a 14 day free trial.
ActiveCampaign pricing starts at $29 for accounts with up to 1,000 contacts.
Yes; ActiveCampaign have an enterprise plan available, offering their full feature set and up to 10 user seats.
Is ActiveCampaign worth it?
ActiveCampaign offers several pricing plans for businesses of different sizes and needs, with prices ranging from to per month. Their pricing model is a combination of the size of your contact list and the features you want to get.
ActiveCampaign can be as straightforward or as advanced as you need, with a wide range of features and award winning support available. You can try it out for 14 days the trial version is free and no credit card is required.
Last checked by Marketing Automation Insider: 27/07/2023
First reviewed by Marketing Automation Insider: 22/02/2017