Our Thoughts on Pardot
Pardot has an interesting history. After being acquired by ExactTarget in 2012, ExactTarget was then acquired by Salesforce for a staggering $2.5 billion in 2013.
As you might expect, Pardot integrates nicely with Salesforce, and provides a lot of additional insight and marketing strength to the CRM. Our only major critique of Pardot is in relation to their pricing.
Starting at $1,000/month, Pardot is primarily aimed at B2B organizations, ranging from SMB to enterprise-level. While $1,000 / month is not unreasonable for a powerful marketing automation tool, many of Pardot’s most interesting features only become available beyond their $2,000 / month package.