Pardot

Our Thoughts on Pardot

Pardot has an interesting history. After being acquired by ExactTarget in 2012, ExactTarget was then acquired by Salesforce for a staggering $2.5 billion in 2013.

As you might expect, Pardot integrates nicely with Salesforce, and provides a lot of additional insight and marketing strength to the CRM. Our only major critique of Pardot is in relation to their pricing.

Starting at $1,000/month, Pardot is primarily aimed at B2B organizations, ranging from SMB to enterprise-level. While $1,000 / month is not unreasonable for a powerful marketing automation tool, many of Pardot’s most interesting features only become available beyond their $2,000 / month package.

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Pros and cons
Pardot’s pricing
Pardot user reviews
Alternatives to Pardot

Pardot User Reviews

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Pardot's Pros and Cons

While quite expensive, Pardot is a great marketing automation tool for those looking to improve the power and insight of their Salesforce CRM.

Pros

Lead Deck – Pardot’s Lead Deck gives you real time activity updates of prospect’s activity. If a prospect visits your services page, you can receive an update on your screen, and send them an email in one-click.
Easily Customizable – Pardot is one of the few marketing automation tools that allows you to customize the tool to your needs.
Good Salesforce integration – As you might expect, having been acquired by Salesforce, their integration with the Salesforce CRM is pretty good.
Great customer support – Pardot receive a lot of good praise for their customer support & training.

Cons

Not many integrations – While Pardot does have native integration with most of the popular CRMs, they only have 32 third-party apps, which is significantly less than other tools, such as Marketo.
API access only available to PRO users – In combination with a limited number of apps, Pardot’s API is only available to customers paying for their $2,000/month package.
A/B testing only available to PRO users – Again, if you want to make use of features such as A/B testing, AdWords integration, or dynamic email content, you’ll need to pay at least $2,000/month.

Pardot Integrations

Pardot has 32 integrations with third-party platforms. We have listed some of the most commonly used ones below:

CRM
Email
Social
Webinar

Salesforce
SugarCRM
Microsoft Dynamics CRM
RelateIQ

Apple Mail
Gmail
Outlook
Cirrus Insight
Thunderbird

LinkedIn
Twitter
Facebook
FullContact

GoToWebinar
WebEx
ReadyTalk

User Interface Screenshots

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Pardot's Pricing

Standard

from

$1,000 /mo

Up to 10,000 Contacts
In-depth Prospect Tracking
Lead Nurturing & Email Marketing
Lead Scoring & Grading
ROI Reporting
Real Time Alerts
Forms & Landing Pages
Standard CRM Integration
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Pro

from

$2,000 /mo

Up to 10,000 Contacts
Includes all of standard, plus:
Advanced Email Analytics
Email Rendering Preview & Spam Analysis
Email and Landing Page A/B Testing
Advanced Dynamic Content
Google AdWords Integration
API Access – Up to 25K calls/day
Integrated Marketing Calendar
Social Profiles
Chat Support

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Ultimate

from

$3,000 /mo

Up to 10,000 Contacts
Includes all of pro, plus:
Custom User Roles
Custom Object Integration
API Access – Up to 100K calls/day
Dedicated IP Address
Phone Support
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Pardot User Reviews

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Alternatives to Pardot

Sharpspring is an ideal marketing automation tool for agencies or fast-growing businesses. While quite a bit less expensive than Pardot, it still has many of the same features including call-tracking, marketing automation & CRM.

Our Review of Sharpspring

Go to Sharpspring.com

Infusionsoft is one of the best marketing automation platforms for companies with 2-25 members of staff. Aimed at small businesses, their pricing is slightly more affordable than Pardot, with many of the same features.

Our Review of Infusionsoft

Go to Infusionsoft.com

Starting at $9 per month, ActiveCampaign are by far the most cost-effective marketing automation tool out there, as well as being one of the best-designed all-in-one marketing automation, email marketing & CRM tools. We use them, and highly recommend them!

Our Review of ActiveCampaign

Go to ActiveCampaign.com