compare Email & CRM providers

Pardot
VS
Drip

Pardot

Who is this software for?

Pardot is ideal for Salesforce users looking for a marketing automation solution

Pros

  • Customizable marketing automation tool
  • Great integration with Salesforce
  • Lead Deck lets you send send perspectives on your service pages with one-click

Cons

  • API access only available for PRO users starting at $2,000 / month
  • One of the more expensive solutions

Screenshot

Pricing

For 2.5k contacts $1,000 / month
For 10k contacts $1,000 / month
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing $3,000 / month
Starting price $1,000 / month
Setup fee $1,000
Starting # of users 1 User
Cost per extra user 50
Refund policy Yes
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 1000+

General information



HQ location United States
Support http://www.pardot.com/company/contact-us/
Founded in 2006
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Pardot

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. As an integral part of the Salesforce family, Pardot is committed to staying on the front lines of innovation, helping companies to exceed their revenue goals, better align their sales and marketing teams, and do more with the resources they already have. Pardot is dedicated to supporting the needs of growing B2B organizations, and can help marketers and sales reps at any size organization work together and win together. Headquartered in Atlanta, Georgia, Pardot has a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Additional Pardot offices can be found in cities across the globe.

Drip

Who is this software for?

Drip is ideal for businesses selling info products and online courses

Pros

  • Add events with metadata to contacts for advanced email campaigns
  • Drip.js lets you show custom CTA to you website visitors
  • Free plan for up to 100 subscribers

Cons

  • Complicated campaigns and funnels can get messy

Screenshot

Pricing

For 2.5k contacts $41 / month
For 10k contacts $149 / month
For 25k contacts $254 / month
For 100k contacts $779 / month
Full feature pricing $99 / month
Starting price Free
Setup fee None
Starting # of users Unlimited
Cost per extra user Free
Refund policy Yes
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 1000+

General information



HQ location United States
Support https://www.drip.co/contact
Founded in 2012
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Drip

Drip may just be the first email marketing tool to make autoresponders a first-class citizen. It's grass-fed, organic software lovingly handcrafted in California by the Numa Group.

ActiveCampaign

Who is this software for?

ActiveCampaign is a powerful and easy-to-use marketing automation & sales CRM platform designed for small businesses on a budget. ActiveCampaign also have an enterprise plan for larger companies.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • No landing page builder

Screenshot

Pricing

For 2.5k contacts $39 / month
For 10k contacts $111 / month
For 25k contacts $179 / month
For 100k contacts $299 / month
Full feature pricing $129 / month
Starting price $9 / month
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 1000+

General information



HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

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