compare Email & CRM providers

Ontraport
VS
Oracle Eloqua

Ontraport

Who is this software for?

Affordable pricing. Starting at $79 for their basic offering

Pros

  • Scalable, unified system allows measurable results for business growth
  • Huge range of features including built-in Wordpress membership functionality, affiliate program & more.
  • Currently, no invoicing/quotes, true shopping cart with inventory monitoring or multi-currency capability without a shopping cart integration.

Cons

  • Less integrations than competitors, but API helpers like Zapier and Apiant make most things possible.
  • Live Support isn't 24 hours yet.

Screenshot

Pricing

For 2.5k contacts $297 / month
For 10k contacts $297 / month
For 25k contacts $597 / month
For 100k contacts $597 / month
Full feature pricing $79 / month
Starting price None
Setup fee 2 Users
Starting # of users 47
Cost per extra user 90-day
Refund policy 1
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations

General information



HQ location support.ontraport.com
Support 2006
Founded in Visit Website
Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Ontraport

Landon Ray founded ONTRAPORT in 2006 in Santa Barbara, California. "I was running another business and ran into the problems that all entrepreneurs do, and I couldn't believe there wasn't a slick solution to solve them," Ray said of the founding. ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages, lead tracking, which includes collecting customer data and behavior, traditional marketing approaches, such as e-mail, SMS, social media, and direct mail, managing online payments, including automated billing, and workflow automation, such as for recruiting. Forbes named ONTRAPORT no. 71 on its list of "America's Most Promising Companies. "ONTRAPORT was no. 102 in the Inc. 500 list. The company also placed no. 10 on Inc.'s "Top 100 Software Companies" and no. 26 on its "Top 100 California Companies.". ONTRAPORT has clients all over the globe.

Oracle Eloqua

Who is this software for?

HyperSite builder which lets users quickly build personalized microsites

Pros

  • Considered one of the most powerful marketing automation solutions for enterprises
  • Expensive plans start at $2,000 / month with long-term contracts
  • No integration with Google Adwords

Cons

  • Slow implementation time due to the the typical organizations that use Oracle Marketing Cloud
  • https://www.marketingautomationinsider.com/wp-content/uploads/2015/04/eloqua-blog.png

Screenshot

Pricing

For 2.5k contacts Contact sales
For 10k contacts Contact sales
For 25k contacts $6,400 / month
For 100k contacts $2,000 / month
Full feature pricing $2,000 / month
Starting price 10 Users
Setup fee Yes
Starting # of users No refunds
Cost per extra user
Refund policy
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations United States

General information



HQ location 1999
Support Visit Website
Founded in
Website https://www.marketingautomationinsider.com/wp-content/uploads/2016/10/marketo-logo.png

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Oracle Eloqua

Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With ELoqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send pre built email templates directly from the CRM or the web, and receive real-time website visitor alerts.

ActiveCampaign

Who is this software for?

Very affordable and no setup fees

Pros

  • A/B testing automation sequences & campaigns
  • Limited dashboard customization options
  • No landing page builder

Cons

  • https://www.marketingautomationinsider.com/wp-content/uploads/2016/10/activecampaign-homepage.png

Screenshot

Pricing

For 2.5k contacts $179 / month
For 10k contacts $299 / month
For 25k contacts $129 / month
For 100k contacts $9 / month
Full feature pricing None
Starting price 3 Users
Setup fee Yes
Starting # of users No refunds
Cost per extra user $1 / month
Refund policy
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations United States

General information



HQ location 2003
Support http://www.activecampaign.com/contact/
Founded in 2003
Website https://www.marketingautomationinsider.com/wp-content/uploads/2016/10/marketo-logo.png

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

© 2015 - 2018 MarketingAutomationInsider.com is operated by Venture Harbour Ltd, a company registered in England and Wales. Company No. 8291791. VAT No. 290356105. Registered office: Thames Wing, Howbery Park, Wallingford, OX10 8FD, UK.