compare Email & CRM providers

Infusionsoft
VS
Salesforce

Infusionsoft

Who is this software for?

Powerful all in one marketing automation solution

Pros

  • No real time interface with USPS for providing accurate shipping costs to customers

Cons

  • Steep learning curve
  • Required to purchase a kickstart package starting from $1,000

Screenshot

Pricing

For 2.5k contacts $379 / month
For 10k contacts Contact sales
For 25k contacts Contact sales
For 100k contacts $379 / month
Full feature pricing $199 / month
Starting price $1,000 / month
Setup fee 3 Users
Starting # of users Contact sales
Cost per extra user No refunds
Refund policy
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations

General information



HQ location http://help.infusionsoft.com/contact-us
Support 2001
Founded in Visit Website
Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Infusionsoft

If you wish to know what does Infusionsoft do, here are the details: Infusionsoft is an all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. Infusionsoft is built exclusively for small business. Whether your storefront is based online, on a physical street, or a service that's on the go, Infusionsoft can help. Use the tool to map out each step of your sales and marketing strategy as well as automate repetitive tasks such as follow-up. With Infusionsoft, you can enrich leads, scale personal relationships with customers, and so much more. Infusionsoft allows you to centralize all customer interactions and daily activities in one place, get new leads turn them into customers, sell more online and collect payment using one centralized system, and improve your productivity.

Salesforce

Who is this software for?

Comprehensive and complete CRM

Pros

  • Being one of the most popular CRM solutions means it is easier to find sales reps who already know how to use the software
  • Configuration and setup can be difficult and time consuming
  • Interface is cluttered and can be hard to navigate

Cons

  • Need to purchase add-ons to get the most out of the software
  • https://www.marketingautomationinsider.com/wp-content/uploads/2016/11/salesforce-services.png

Screenshot

Pricing

For 2.5k contacts Contact sales
For 10k contacts Contact sales
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing None
Starting price 5 Users
Setup fee Yes
Starting # of users No refunds
Cost per extra user $1 / month
Refund policy
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations United States

General information



HQ location 1999
Support Visit Website
Founded in
Website https://www.marketingautomationinsider.com/wp-content/uploads/2016/10/active-campaign-logo-mai-vs.png

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Salesforce

Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales force automation software. Marc Benioff and Magdalena yesil were the initial investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture Partners. Salesforce.com, Inc. is a provider of enterprise software applications delivered via the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and industries worldwide. The company also provides a platform-as-a-service (PaaS) solution titled Force.com and manages a portfolio of integrated third party applications referred to as AppExchange. Salesforce.com markets its CRM and enterprise software solutions to businesses on a subscription basis, primarily through the direct sales efforts and indirectly through a business partner channel.

ActiveCampaign

Who is this software for?

Very affordable and no setup fees

Pros

  • A/B testing automation sequences & campaigns
  • Limited dashboard customization options
  • No landing page builder

Cons

  • https://www.marketingautomationinsider.com/wp-content/uploads/2016/10/activecampaign-homepage.png

Screenshot

Pricing

For 2.5k contacts $179 / month
For 10k contacts $299 / month
For 25k contacts $129 / month
For 100k contacts $9 / month
Full feature pricing None
Starting price 3 Users
Setup fee Yes
Starting # of users No refunds
Cost per extra user $1 / month
Refund policy
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations United States

General information



HQ location 2003
Support http://www.activecampaign.com/contact/
Founded in 2003
Website https://www.marketingautomationinsider.com/wp-content/uploads/2016/10/active-campaign-logo-mai-vs.png

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

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