ActiveCampaign vs Gist
Written by Marcus Taylor - CEO
Updated 27/07/2023
5 minute read
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
Who is this software for?
Gist is a customer relationship management (CRM) software that helps businesses to manage their customer interactions and communications. It's suitable for small to medium-sized companies that want to better manage their customer data and improve their sales and marketing efforts.
Pros
Cons
- Managing bulk tasks is difficult
- Live chat/messenger emails are sent from a "gistmail.com" address
- The iOS app is buggy and hard to use
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Gist
Gist is a CRM and marketing automation platform that helps businesses manage and grow their relationships with customers. Gist allows businesses to automate customer interactions, streamline sales and support processes, and track customer behavior. The platform also includes a variety of pre-built templates and A/B testing capabilities to improve the performance of campaigns. Gist offers integrations with a variety of third-party tools such as Salesforce, Shopify and Zendesk, making it easy for businesses to connect their existing tools. Additionally, Gist provides a user-friendly interface and real-time reporting and analytics features, allowing businesses to track the performance of their campaigns and make data-driven decisions.
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