compare Email & CRM providers

ActiveCampaign
VS
Salesforce

ActiveCampaign

Who is this software for?

ActiveCampaign is a powerful and easy-to-use marketing automation & sales CRM platform designed for small businesses on a budget. ActiveCampaign also have an enterprise plan for larger companies.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • The CRM isn't ideal for large sales teams or complex use cases.

Screenshot

Pricing

For 2.5k contacts $39 / month
For 10k contacts $111 / month
For 25k contacts $179 / month
For 100k contacts $299 / month
Full feature pricing $129 / month
Starting price $9 / month
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 1000+

General information

HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

About ActiveCampaign

ActiveCampaign is one of the most user-friendly all-in-one marketing platforms for small to mid-sized businesses. With 150,000+ customers, ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses acquire, retain and engage customers.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign integrates with over 900 apps and services, including all major CRMs and eCommerce platforms.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

Salesforce

Who is this software for?

Salesforce is ideal for small to mid sized businesses and large enterprises

Pros

  • Features can be added or deleted to suit specific needs
  • Comprehensive and complete CRM
  • Being one of the most popular CRM solutions means it is easier to find sales reps who already know how to use the software

Cons

  • Configuration and setup can be difficult and time consuming
  • Interface is cluttered and can be hard to navigate
  • Need to purchase add-ons to get the most out of the software

Screenshot

Pricing

For 2.5k contacts Contact sales
For 10k contacts Contact sales
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing Contact sales
Starting price Contact sales
Setup fee None
Starting # of users 5 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 1000+

General information

HQ location United States
Support https://www.salesforce.com/form/contact/contactme.jsp
Founded in 1999
Website Visit Website

About Salesforce

Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales force automation software. Marc Benioff and Magdalena yesil were the initial investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture Partners. Salesforce.com, Inc. is a provider of enterprise software applications delivered via the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and industries worldwide. The company also provides a platform-as-a-service (PaaS) solution titled Force.com and manages a portfolio of integrated third party applications referred to as AppExchange. Salesforce.com markets its CRM and enterprise software solutions to businesses on a subscription basis, primarily through the direct sales efforts and indirectly through a business partner channel.

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