Salesforce vs Wishpond

Written by Marcus Taylor - CEO
Updated 23/05/2023

5 minute read

Who is this software for?

Salesforce is ideal for small to mid sized businesses and large enterprises

Pros

  • Features can be added or deleted to suit specific needs
  • Comprehensive and complete CRM
  • Being one of the most popular CRM solutions means it is easier to find sales reps who already know how to use the software

Cons

  • Configuration and setup can be difficult and time consuming
  • Interface is cluttered and can be hard to navigate
  • Need to purchase add-ons to get the most out of the software

Screenshots

1 of 4

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
None
Starting # of users
5 Users
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
1999

About Salesforce

Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales force automation software. Marc Benioff and Magdalena yesil were the initial investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture Partners. Salesforce.com, Inc. is a provider of enterprise software applications delivered via the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and industries worldwide. The company also provides a platform-as-a-service (PaaS) solution titled Force.com and manages a portfolio of integrated third party applications referred to as AppExchange. Salesforce.com markets its CRM and enterprise software solutions to businesses on a subscription basis, primarily through the direct sales efforts and indirectly through a business partner channel.

Who is this software for?

Wishpond is ideal for small to mid sized businesses

Pros

  • Easy to use platform
  • Designed for marketers
  • Complete platform including landing page tools, lead activity tracking, popup and marketing automation

Cons

  • Drag and drop interface not as responsive as you would expect
  • Hard to customize templates to closely resemble your own brand

Screenshots

1 of 4

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
Free
Setup fee
None
Starting # of users
Unlimited
Cost per extra user
Yes
Refund policy
Yes
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Canada
Founded in
2004

About Wishpond

Wishpond is the world's easiest marketing platform for generating, managing and nurturing leads. Wishpond's mission is to make it easy for marketers to grow their business. Wishpond's marketing platform includes tools for landing pages, social promotions, website popups, online forms, lead activity tracking, lead management, lead intelligence, marketing automation, email marketing, retargeting ads and marketing analytics. And with native integrations with leading sales, payment, analytics and collaboration apps, Wishpond is the complete platform for marketers.

ActiveCampaign

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • The CRM isn't ideal for large sales teams or complex use cases.

Screenshots

1 of 7

Pricing

For 2.5k contacts
$49 / month
For 10k contacts
$139 / month
For 25k contacts
$229 / month
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
$9 / month
Setup fee
None
Starting # of users
3 Users
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Chicago, United States
Founded in
2003

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.