Pardot

VS

Salesforce

Screenshot

Pricing

For 2.5k contacts	$1,000 / month
For 10k contacts	$1,000 / month
For 25k contacts	Contact sales
For 100k contacts	Contact sales
Full feature pricing	$3,000 / month
Starting price	$1,000 / month
Setup fee	$1,000
Starting # of users	1 User
Cost per extra user	50
Refund policy	Yes
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support

   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations	1000+

General information

Alternatives

Marketo

Pardot VS. Marketo

Oracle Eloqua

Pardot VS. Oracle Eloqua

HubSpot

Pardot VS. HubSpot

About Pardot

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. As an integral part of the Salesforce family, Pardot is committed to staying on the front lines of innovation, helping companies to exceed their revenue goals, better align their sales and marketing teams, and do more with the resources they already have. Pardot is dedicated to supporting the needs of growing B2B organizations, and can help marketers and sales reps at any size organization work together and win together. Headquartered in Atlanta, Georgia, Pardot has a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Additional Pardot offices can be found in cities across the globe.

Screenshot

Pricing

For 2.5k contacts	Contact sales
For 10k contacts	Contact sales
For 25k contacts	Contact sales
For 100k contacts	Contact sales
Full feature pricing	Contact sales
Starting price	Contact sales
Setup fee	None
Starting # of users	5 Users
Cost per extra user	Yes
Refund policy	No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support

   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

General information

Alternatives

ActiveCampaign

Salesforce VS. ActiveCampaign

Infusionsoft

Salesforce VS. Infusionsoft

PipeDrive

Salesforce VS. PipeDrive

About Salesforce

Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales force automation software. Marc Benioff and Magdalena yesil were the initial investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture Partners. Salesforce.com, Inc. is a provider of enterprise software applications delivered via the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and industries worldwide. The company also provides a platform-as-a-service (PaaS) solution titled Force.com and manages a portfolio of integrated third party applications referred to as AppExchange. Salesforce.com markets its CRM and enterprise software solutions to businesses on a subscription basis, primarily through the direct sales efforts and indirectly through a business partner channel.

Screenshot

Pricing

For 2.5k contacts	$39 / month
For 10k contacts	$111 / month
For 25k contacts	$179 / month
For 100k contacts	$299 / month
Full feature pricing	$129 / month
Starting price	$9 / month
Setup fee	None
Starting # of users	3 Users
Cost per extra user	Yes
Refund policy	No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support

   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

General information

Alternatives

AutoPilot

ActiveCampaign VS. AutoPilot

MailChimp

ActiveCampaign VS. MailChimp

Infusionsoft

ActiveCampaign VS. Infusionsoft

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.