Emma vs Brevo

Photo of Marcus Taylor

Written by Marcus Taylor - CEO
Updated 15/02/2026

5 minute read

Who is this software for?

Emma is ideal ofr Large Enterprises, Mid Size Business, Non Profits, Small Business

Pros

  • Mobile-optimized templates
  • Non profit edition
  • Advanced automation

Cons

  • Basic Analytics
  • No Subfolder option
  • Costlier

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$779 / month
Starting price
$89 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
No

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2002

Alternatives

About Emma

Emma lets you send personalized messages to your customers based on your customers interactions with your company to help send relevant emails at the right time. With Emma, you can send automatically send the right email campaign to the right people depending on if they open an email or click on a certain link.Emma can help you utilize your customer data by connecting to your website, CRM and ecommerce platform to craft the perfect message.

Who is this software for?

Brevo is ideal for businesses looking for an all-in-one platform combining email marketing, SMS, CRM, and transactional messaging with competitive pricing based on email volume rather than contacts.

Pros

  • Pricing based on emails sent, not contacts stored
  • Built-in CRM and sales pipeline
  • Multichannel marketing (email, SMS, WhatsApp, chat)

Cons

  • Free plan limited to 300 emails/day
  • Advanced analytics only on Professional plan
  • Phone support requires Professional plan or higher

Screenshots

Pricing

For 2.5k contacts
$9 / month
For 10k contacts
$16 / month
For 25k contacts
$25 / month
For 100k contacts
$55 / month
Full feature pricing
$449 / month
Starting price
Free
Setup fee
None
Starting # of users
1 User
Cost per extra user
Add-on (varies by plan)
Refund policy
No refunds
Free demo
Yes

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Paris, France
Founded in
2012

About Brevo

Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, marketing automation, CRM, and transactional messaging. With multichannel marketing automation, Aura AI assistant, and a built-in sales CRM, Brevo helps businesses of all sizes manage their customer relationships and marketing campaigns from a single platform.