Drip vs Campaigner

Written by Marcus Taylor - CEO
Updated 27/07/2023

5 minute read

Who is this software for?

Drip is ideal for small eCommerce businesses looking for a marketing automation platform.

Pros

  • Add events with metadata to contacts for advanced email campaigns
  • Drip.js lets you show custom CTA to you website visitors
  • Free plan for up to 100 subscribers

Cons

  • Complicated campaigns and funnels can get messy

Screenshots

1 of 2

Pricing

For 2.5k contacts
$39 / month
For 10k contacts
$154 / month
For 25k contacts
$369 / month
For 100k contacts
$1199 / month
Full feature pricing
$99 / month
Starting price
Free
Setup fee
None
Starting # of users
Unlimited
Cost per extra user
Free
Refund policy
Yes
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2012

About Drip

Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.

Who is this software for?

Campaigner is suitable for small to medium-sized businesses that want to improve their email marketing efforts and reach their target audience effectively.

Pros

  • Campaigns are easy to create and look good
  • The interface is intuitive and easy to use

Cons

  • Little is offered to minimise spam and improve deliverability
  • Some users report it's difficult to cancel or downgrade plans

Screenshots

Pricing

For 2.5k contacts
$42 / month
For 10k contacts
$129 / month
For 25k contacts
$129 / month
For 100k contacts
$469 / month
Full feature pricing
$649 / month
Starting price
$59 / month
Setup fee
None
Starting # of users
1 User
Cost per extra user
No
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Ontario, Canada
Founded in
1999

About Campaigner

Campaigner is an email marketing platform that offers a wide range of features such as automation, list management, and real-time reporting. It allows businesses to create and send targeted and automated email campaigns to their subscribers. The platform has a user-friendly interface and a variety of email templates, making it easy for businesses to create professional-looking emails without the need for design expertise. Campaigner also includes a variety of integrations with third-party tools, such as Salesforce and Zendesk, to further streamline the email marketing process. Additionally, the platform offers a range of reporting and analytics tools that allow businesses to track the performance of their campaigns and make data-driven decisions. Overall, Campaigner is a comprehensive email marketing solution for businesses of all sizes looking to improve their customer engagement.

ActiveCampaign

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • The CRM isn't ideal for large sales teams or complex use cases.

Screenshots

1 of 7

Pricing

For 2.5k contacts
$49 / month
For 10k contacts
$139 / month
For 25k contacts
$229 / month
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
$9 / month
Setup fee
None
Starting # of users
3 Users
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Chicago, United States
Founded in
2003

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.