Braze vs Moosend

Written by Marcus Taylor - CEO
Updated 27/07/2023

5 minute read

Who is this software for?

Braze is suitable for companies that want to improve their customer engagement and retention through personalized and automated communication.

Pros

  • In-depth campaign reporting
  • Easy to build email campaigns
  • Good range of integrations

Cons

  • Expensive (and doesn't publicly disclose their pricing)

Screenshots

1 of 4

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
None
Starting # of users
1 User
Cost per extra user
No
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
New York, United States
Founded in
2011

About Braze

Braze is a customer engagement platform that enables businesses to communicate with their customers through a variety of channels including email, push notifications, in-app messaging, and web push notifications. The platform offers a wide range of features such as automation, personalization, and real-time reporting. Braze allows businesses to create targeted and personalized campaigns based on customer behavior and purchase history, with the ability to segment users and automate workflows.

Who is this software for?

Moosend is an email marketing platform providing advanced automation and personalization tools to create targeted, effective campaigns, with easy list management and analytics.

Pros

  • Competitive pricing for the range of features offered
  • Offers transactional email
  • Easy to use email builder

Cons

  • Lacks advanced automation features
  • A relative newcomer without much differentation

Screenshots

Pricing

For 2.5k contacts
$32 / month
For 10k contacts
$160 / month
For 25k contacts
$315 / month
For 100k contacts
$936 / month
Full feature pricing
$9 / month
Starting price
$9 / month
Setup fee
None
Starting # of users
5 Users
Cost per extra user
No
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
London, UK
Founded in
2011

About Moosend

Moosend is an email marketing platform that allows businesses to create and send targeted and automated email campaigns to their subscribers. It offers a range of features such as automation, list management, and real-time reporting. The platform has a user-friendly interface that makes it easy for beginners to create and send emails, as well as track and analyze the performance of their campaigns. Moosend also includes a variety of templates, allowing businesses to create professional-looking emails without the need for design expertise. Additionally, the platform has integrations with a variety of third-party tools, such as Shopify and Salesforce, to further streamline the email marketing process.

ActiveCampaign

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • The CRM isn't ideal for large sales teams or complex use cases.

Screenshots

1 of 7

Pricing

For 2.5k contacts
$49 / month
For 10k contacts
$139 / month
For 25k contacts
$229 / month
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
$9 / month
Setup fee
None
Starting # of users
3 Users
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Chicago, United States
Founded in
2003

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.