Adobe Marketing Cloud vs ConvertKit

Written by Marcus Taylor - CEO
Updated 23/05/2023

5 minute read

Who is this software for?

Adobe Marketing Cloud is a suite of products including Experience Manager, Adobe Campaign, Adobe Target & Marketo Engage. It is primarily used by large enterprises with complex attribution requirements.

Pros

  • Centralized team collaboration
  • Adobe Analytics

Cons

  • Lack of cross program integration
  • No API
  • Costlier

Screenshots

1 of 4

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Contact sales
Starting # of users
Contact sales
Cost per extra user
Contact sales
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
1982

About Adobe Marketing Cloud

Adobe Marketing Cloud is a comprehensive enterprise marketing solution which offer analytics, social media management, content management solution, a/b testing, data management platform, TV platform, media optimizer and marketing automation solutions. With Adobe marketing cloud, you can incorporate all or one to fill any gaps in your marketing toolbox.

Who is this software for?

ConvertKit is ideal for bloggers

Pros

  • The power of Infusionsoft, but easier to use than MailChimp.
  • Landing pages
  • Custom white glove migration

Cons

  • No live chat support
  • No A/B testing

Screenshots

Pricing

For 2.5k contacts
$41 / month
For 10k contacts
$100 / month
For 25k contacts
$199 / month
For 100k contacts
$679 / month
Full feature pricing
$3999 / month
Starting price
$29 / month
Setup fee
None
Starting # of users
1 User
Cost per extra user
Contact sales
Refund policy
Yes
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
Unknown

About ConvertKit

ConvertKit is an email marketing software designed for professional bloggers, authors, and online creators to grow and engage their audience. It offers features such as customizable email templates, automation workflows, landing pages, and forms to capture email subscribers. With ConvertKit, users can segment their audience based on interests and behaviors, send personalized emails, and track the performance of their email campaigns through detailed analytics.

ActiveCampaign

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • The CRM isn't ideal for large sales teams or complex use cases.

Screenshots

1 of 7

Pricing

For 2.5k contacts
$49 / month
For 10k contacts
$139 / month
For 25k contacts
$229 / month
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
$9 / month
Setup fee
None
Starting # of users
3 Users
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Chicago, United States
Founded in
2003

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.