Ontraport

Our Thoughts on Ontraport

Ontraport are the underdogs of marketing automation.

With no setup fees, and a monthly cost that is less than 1/10th of what some of their competitors are charging for the same level of service, there’s no question that Ontraport is designed with small businesses in mind.

You might think that their relatively low cost would come at the expense of product quality, but this isn’t the case. Their email deliverability rates are some of the highest among all automation vendors we’ve seen, and their range of services are equally as impressive.

As such, it’s unsurprising that a large number of well-known bloggers, coaches, and online training companies have been flocking to Ontraport over the past few years.

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Ontraport User Reviews

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Ontraport's Pros and Cons

While their user interface is far from perfect, Ontraport receives an awful lot of praise for their platform, which packs a lot of punch for such a relatively low price.

Pros

  • Pricing – The most obvious benefit of Ontraport is the affordability of their service. At $297/month with no setup fees, they are very positioned very competitively. What’s important to consider with Ontraport is that this price gives you access to all of their features, and the ability to store 25,000 contacts and send 100,000 emails. While some other tools may start at a lower entrance price, you would likely pay 5-10x the cost of Ontraport for the same level of contacts & features.
  • Mobile App – Ontraport have both an iPhone and Android app. While nothing too special, these make keeping your CRM up-to-date easy while on the move.
  • Shopping cart features – Ontraport have a large range of impressive shopping cart features, including automatic credit card payment collections and the ability to add upsells, cross-sells, and cart abandonment sequences.
  • Great community – Ontraport have a great community of users on Facebook, as well as an annual event in Santa Barbara.

 

Cons

  • Only 34 integrations – While Ontraport does offer native integration with all of the important third-party shopping carts and marketing services, it has nowhere near the same level of integration as competitors like Infusionsoft. There is a rumour that Ontraport will soon be joining Zapier soon, though, which would enable integration with hundreds of web services.
  • Dashboard user interface – Their reporting dashboard isn’t particularly intuitive or visually appealing.
  • Automation campaign builder – While Ontraport’s campaign builder is easy to use and sufficiently powerful, it works by adding text-based rules one under another. We find the visual ‘flowchart’ style campaign builder used by some of Ontraport’s competitors more intuitive to use.

Ontraport Integrations

Ontraport currently have 34 integrations (displayed below). On top of this, Ontraport have a comprehensive API, providing the possibility of developing your own integrations. 

  • Marketing
  • eCommerce
  • Gateways
  • WordPress
  • Kajabi
  • Wistia
  • GoToWebinar
  • LeadPages
  • OptimizePress
  • Facebook
  • Megaphone
  • UltraCart
  • 1ShoppingCart
  • Clickbank
  • Samcart
  • Authorize.net
  • Elavon
  • Eway
  • NMI
  • PayPal
  • PayJunction
  • PayLeap
  • QuickBooks
  • USAepay
  • Stripe
  • Worldpay

User Interface Screenshots

Ontraport's Pricing

Pro

from
$297 /mo
  • 25,000 contacts
  • 100,000 emails / month
  • 2 users
  • 2 hours free implementation
  • All features included

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Team

from
$597 /mo
  • 100,000 contacts
  • 100,000 emails / month
  • 10 users
  • 2 hours free implementation
  • All featured included

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Alternatives to Ontraport

Infusionsoft is the most popular alternative to Ontraport, as their pricing and target audience is relatively similar to Ontraport’s. Infusionsoft is particularly good for small businesses with 2 – 25 staff members.

Marketo is a suitable automation tool for mid-market B2B and B2C marketers. While more expensive than Ontraport (their pricing starts at $895/month), their platform is worth considering if Ontraport isn’t a good fit.

ActiveCampaign logo

Starting at $9 per month, ActiveCampaign are by far the most cost-effective marketing automation tool out there, as well as being one of the best-designed all-in-one marketing automation, email marketing & CRM tools. We use them, and highly recommend them!

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