Sharpspring

Our Thoughts on SharpSpring

Sharpspring are best known as ‘the marketing automation tool for agencies’.

While their solution is also used by thousands of businesses, they excel in providing a great product that agencies can offer to their clients. The Sharpspring platform is fully rebrandable, and offers lots of features needed to manage multiple clients under one piece of software.

The platform itself includes behavioural-based email automation, site tracking, a built-in CRM system (although you can also integrate with over 700+ third-party tools & CRMs via their Zapier integration), and much more.

One area where Sharpspring are above and beyond other tools is with landing pages. While many marketing automation tools provide a landing page builder, they’re usually buggy after-thoughts. Sharpspring provide beautiful landing page templates designed to convert.

Another feature that I was particularly impressed with is built-in call tracking. This makes it easy to connect your offline telephone leads into your online CRM to attribute where your leads are coming from.

Sharpspring are not the cheapest marketing automation tool on the market, but you do get what you pay for. If you’re comparing mid/high-end tools like Pardot and Marketo we’d highly recommend adding Sharpspring to your list of considerations.

You can arrange a free demo here.

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SharpSpring User Reviews

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SharpSpring's Pros and Cons

Overall, SharpSpring is a very good piece of software with only a small number of flaws. It has one of the best user interfaces for building automation campaigns, making it easy and enjoyable to use.

Pros

  • Cost effective – Compared to similar tools at this level, Sharpspring is 3-10X less expensive than other tools like Pardot or Marketo.
  • Month-to-month contracts – With Sharpspring there are no long-term contracts or expensive transfer fees. If you want to switch providers, you just need to provide 30 days notice.
  • Ideal for agencies – Sharpspring is particularly well-known for its offering to agencies. Their platform is fully rebrandable, and includes special pricing and user management features designed for agencies.

 

Cons

  • No progressive profiling – Unfortunately, Sharpspring do not offer progressive profiling (a feature that allows you to display different forms to existing contacts as a method of capturing additional information from them.
  • No social publishing – Unlike other ‘all-in-one’ platforms, Sharpspring do not offer many bells and whistles like social publishing or SEO recommendations.

SharpSpring Integrations

Sharpspring integrates with over 700 third-party services via a Zapier integration.

  • CRM
  • Email
  • eCommerce
  • Accounting
  • Analytics
  • Salesforce
  • SugarCRM
  • Pipedrive
  • BaseCRM
  • Nimble
  • ZohoCRM
  • Highrise
  • ActiveCampaign
  • Mailchimp
  • GetResponse
  • Aweber
  • Sendgrid
  • Mandrill
  • ConstantContact
  • Campaign Monitor
  • WooCommerce
  • Shopify
  • Magento
  • BigCommerce
  • 3Dcart
  • E-Junkie
  • Xero
  • Quickbooks
  • Freshbooks
  • Quoteroller
  • FreeAgent
  • Geckoboard
  • Cyfe
  • Google Analytics

User Interface Screenshots

SharpSpring's Pricing

1,500 contacts

from
$400 /mo
  • Unlimited users
  • Unlimited support
  • Full marketing automation
  • Behaviour-based email
  • Landing pages
  • Campaign tracking
  • Blog builder
  • CRM & sales automation
  • Reporting & analytics
  • Forms
  • eCommerce, site & call tracking

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10,000 contacts

from
$600 /mo
  • Unlimited users
  • Unlimited support
  • Full marketing automation
  • Behaviour-based email
  • Landing pages
  • Campaign tracking
  • Blog builder
  • CRM & sales automation
  • Reporting & analytics
  • Forms
  • eCommerce, site & call tracking

Go To Demo

20,000 contacts

from
$800 /mo
  • Unlimited users
  • Unlimited support
  • Full marketing automation
  • Behaviour-based email
  • Landing pages
  • Campaign tracking
  • Blog builder
  • CRM & sales automation
  • Reporting & analytics
  • Forms
  • eCommerce, site & call tracking

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SharpSpring User Reviews

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Alternatives to SharpSpring

Marketo is a suitable automation tool for mid-market B2B and B2C marketers. While more expensive than Sharpspring (their pricing starts at $895/month), their platform is worth considering if Sharpspring isn’t a good fit.

Infusionsoft is a popular alternative to SharpSpring, as their features and target audience are relatively similar. Infusionsoft is particularly good for small businesses with 2 – 100 staff members.

Hubspot are the most popular marketing automation tool for small businesses. While their product is excellent, you do need to be aware of price creep, as Hubspot’s pricing gets expensive as you require additional contacts.

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