While there are a countless number of marketing automation tools coming onto the market, we’ve focused this comparison on six of the most popular vendors; Infusionsoft, Ontraport, ActiveCampaign, Marketo, Pardot, and Eloqua.

The tool that is best suited for your business will largely come down to your budget and feature requirements. Below we’ve included three side-by-side comparison tables to help you find the right tool for you. First of all, we have a very basic summary of the six tools, followed by an in-depth comparison of small business marketing automation tools, and finally a similar comparison of enterprise level marketing automation tools.

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Marketing Automation Software At a Glance
TOOLTARGET MARKETUSED BYSETUP FEEPRICING FROM
Active Campaign logo Small businesses, medium-sized businesses, corporations Over 100,000 businesses No setup fee $9
.00mo
GO TO WEBSITE

ontraport-logo

Small businesses, membership & information product websites Coach Marketing Machine, Mindvalley, TicketDerby, Book More Brides No setup fee $297
.00mo
GO TO WEBSITE

infusionsoft-logo

Small businesses with between two and twenty-five employees Mint Social, Optibike, The Rocket Company, Swim Fitness $1999 $199
.00mo
GO TO WEBSITE

Hubspot LOGO

SMBs Mimio, Alpha Software, Rezdy Software, Global Plastic Sheeting $600 – $5000 $200
.00mo
GO TO WEBSITE

Sharpspring LOGO

Agencies The OYA Group, Pixink, PRMG, Revital Agency, RCP Marketing $1800 $400
.00mo
GO TO WEBSITE

Marketo LOGO

Mid-market to enterprise-level B2B & B2C marketers Charles Schwab, Intel, Chrysler, Myfitnesspal No setup fee $895
.00mo
GO TO WEBSITE

Pardot LOGO

SMBs to enterprise-level B2B organizations Trulia, CareerBuilder, Precor, Blue Cross No setup fee $1000
.00mo
GO TO WEBSITE

Eloqua LOGO

Large global enterprises American Express, Sony, LinkedIn, McAfee No setup fee $2000
.00mo
GO TO WEBSITE

Small Business Marketing Automation Comparison


For small businesses, we’d recommend either Infusionsoft, Ontraport, or ActiveCampaign.

Enterprise Marketing Automation Comparison


For medium to large sized businesses, we’d recommend either Marketo, Pardot, or Eloqua

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