compare Email & CRM providers

ActiveCampaign
VS
SharpSpring

ActiveCampaign

Who is this software for?

ActiveCampaign is ideal for mid to small sized businesses, marketers, entrepreneurs and freelancers

Pros

  • User friendly automation platform
  • No setup fee
  • Helpful pointers to create your workflows

Cons

  • Limited dashboard customization options
  • No landing page builder
  • Although the automation tool is beautifully designed, the CRM and email builder leaves a bit to be desired

Screenshot

Pricing

For 2.5k contacts 29
For 10k contacts 70
For 25k contacts 135
For 100k contacts 415
Full feature pricing 149
Starting price 9
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information

HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

About ActiveCampaign

An all-in-one user-friendly marketing platform for businesses all over the world, ActiveCampaign offers a wide suite of tools that are designed to help small to medium-sized businesses acquire, retain, and ultimately engage their customers. From getting new contacts to keeping tabs on your company's post-sale processes, the tool provides immense value to its users at any stage of your company's business lifecycle. Although the tool boasts a good set of email and messaging features, this web-based platform does much more than just any traditional email service provider. It goes beyond competitors by tying its email and messaging features to a user-friendly and robust marketing automation platform, along with built-in CRM and sales automation functionalities. ActiveCampaign enables businesses to create special marketing workflows as well as automated follow-up sequences, while at the same time tracking behavior multiple marketing channels. ActiveCampaign integrates with over 150 apps and services. The apps and services range from accounting, CMS applications, and analytics, all the way to services that are focused on sales, support, as well as lead generation.

SharpSpring

Who is this software for?

SharpSpring is ideal for agencies and small to large sized business

Pros

  • Robust marketing automation at a great price
  • White label platform to rebrand the platform with your own branding for clients
  • No long-term contracts to lock you in

Cons

  • Customizability options of the landing page builder
  • Limited customization of the look of forms

Screenshot

Pricing

For 2.5k contacts Contact sales
For 10k contacts $600 / month
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing $400 / month
Starting price $400 / month
Setup fee $1,800
Starting # of users 1 User
Cost per extra user Contact sales
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information

HQ location United States
Support https://sharpspring.com/customer-support/
Founded in 2011
Website Visit Website

About SharpSpring

SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. With SharpSpring, see every lead that comes in, whether by phone or form, and compare all data side by side to get a full picture of end-to-end ROI. SharpSpring also offers unlimited support, and a super-responsive development team, and rock-solid email deliverability. SharpSpring is usually less than 1/3 the cost of other competitors, yet powerful enough to be trusted by hundreds of agencies and thousands of businesses around the world.

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