Marketing automation is one of the biggest competitive advantages available to you as a marketer.
Sending limitless personalized messages to customers and leads, triggered by their actions, is a luxury that would be unfathomable to the previous generation of marketers.
Over the past few years, I’ve implemented marketing automation for five of Venture Harbour’s projects, as well as for a handful of clients.
I’ve made all the silly mistakes there are to make. I’ve also seen businesses grow their revenue by several thousand percent as a direct result of marketing automation.
My intention with this guide is to transfer my learnings over to you so that you can create highly effective campaigns in less time, with the right software, while making fewer mistakes.
There are four chapters in this guide:
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