compare Email & CRM providers

Marketo
VS
SharpSpring

Marketo

Who is this software for?

Marketo is ideal for small to mid sized businesses

Pros

  • Easy and intuitive platform
  • Great integration with Salesforce
  • Quick and easy setup

Cons

  • Poor landing page and form builder
  • Limited reports and analytics
  • Steep jumps in pricing

Screenshot

Pricing

For 2.5k contacts $895 / month
For 10k contacts $895 / month
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing $3,195 / month
Starting price $895 / month
Setup fee $895
Starting # of users 10 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information

HQ location United States
Support [email protected]
Founded in 2006
Website Visit Website

About Marketo

Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of Salesforce.com), Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.

SharpSpring

Who is this software for?

SharpSpring is ideal for marketing agencies and SMBs

Pros

  • 1/10th the cost of comparable platforms
  • Month-to-month contracts - no long term commitment
  • Agencies features: special pricing model, rebrandable platform, single sign-on, easy client management.

Cons

  • No social publishing
  • No SEO recommendations for blogs
  • No progressive profiling

Screenshot

Pricing

For 2.5k contacts $600 / month
For 10k contacts $600 / month
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing $400 / month
Starting price $400 / month
Setup fee $1,800
Starting # of users 1 User
Cost per extra user Free
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information

HQ location United States
Support https://sharpspring.com/customer-support/
Founded in 2011
Website Visit Website

About SharpSpring

SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. With SharpSpring, see every lead that comes in, whether by phone or form, and compare all data side by side to get a full picture of end-to-end ROI. SharpSpring also offers unlimited support, and a super-responsive development team, and rock-solid email deliverability. SharpSpring is usually less than 1/3 the cost of other competitors, yet powerful enough to be trusted by hundreds of agencies and thousands of businesses around the world.

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