compare Email & CRM providers

Marketo
VS
Leadsius

Marketo

Who is this software for?

Marketo is ideal for small to mid sized businesses

Pros

  • Easy and intuitive platform
  • Great integration with Salesforce
  • Quick and easy setup

Cons

  • Poor landing page and form builder
  • Limited reports and analytics
  • Steep jumps in pricing

Screenshot

Pricing

For 2.5k contacts $895 / month
For 10k contacts $895 / month
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing $3,195 / month
Starting price $895 / month
Setup fee $895
Starting # of users 10 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support [email protected]
Founded in 2006
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Marketo

Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of Salesforce.com), Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.

Leadsius

Who is this software for?

Leadsius is idea for small to medium sized businesses

Pros

  • Affordable pricing
  • Free pricing tier

Cons

  • Lack of integrations

Screenshot

Pricing

For 2.5k contacts $250 / month
For 10k contacts $500 / month
For 25k contacts $1,000 / month
For 100k contacts $1,500 / month
Full feature pricing $45 / month
Starting price $45 / month
Setup fee None
Starting # of users Unlimited
Cost per extra user Free
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations

General information



HQ location Sweden
Support [email protected]
Founded in 2012
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Leadsius

The Marketing role has evolved drastically, but the tools for empowering Marketers to perform have not kept up with the needs. Marketing Automation tools are often complex, expensive, and involves a steep learning curve. At Leadsius we wanted to find a better way, to think differently. We don't believe in one-size-fits-all; we believe in passion for marketing and performance. Dedicated to help Marketers turn their Marketing into a revenue driver, we designed a tool to optimize Marketing effectiveness. We made it easy to get started with and let Marketers decide when to add more functionality to fit their needs. At Leadsius, we aim to pave the way for a new era for Marketing, by creating a tool that revolutionizes the way Marketing is performed.

ActiveCampaign

Who is this software for?

ActiveCampaign is ideal for mid to small sized businesses, marketers, entrepreneurs and freelancers

Pros

  • User friendly automation platform
  • No setup fee
  • Helpful pointers to create your workflows

Cons

  • Limited dashboard customization options
  • No landing page builder
  • Although the automation tool is beautifully designed, the CRM and email builder leaves a bit to be desired

Screenshot

Pricing

For 2.5k contacts $29 / month
For 10k contacts $70 / month
For 25k contacts $135 / month
For 100k contacts $415 / month
Full feature pricing $149 / month
Starting price $9 / month
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

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