compare Email & CRM providers

Marketo
VS
Interakt

Marketo

Who is this software for?

Marketo is ideal for small to mid sized businesses

Pros

  • Easy and intuitive platform
  • Great integration with Salesforce
  • Quick and easy setup

Cons

  • Poor landing page and form builder
  • Limited reports and analytics
  • Steep jumps in pricing

Screenshot

Pricing

For 2.5k contacts 895
For 10k contacts 895
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing 3195
Starting price 895
Setup fee 895
Starting # of users 10 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support [email protected]
Founded in 2006
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Marketo

Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of Salesforce.com), Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.

Interakt

Who is this software for?

Interakt is ideal for Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

Pros

  • Free forever plan
  • Multifunctional support
  • Personalized campaigns

Cons

  • A new firm

Screenshot

Pricing

For 2.5k contacts Contact sales
For 10k contacts Contact sales
For 25k contacts $41 / month
For 100k contacts $83 / month
Full feature pricing $166 / month
Starting price $0 / month
Setup fee None
Starting # of users 1000 Users
Cost per extra user Contact sales
Refund policy Yes
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location India
Support [email protected]
Founded in 2013
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Interakt

Interakt helps you capture new customer emails with notifications, sign up forms, feedback forms, chat widgets and third party integrations. Interakt can help you send targeted emails to your lists with rich profiles based on how visitors have interacted with your website or app.

ActiveCampaign

Who is this software for?

ActiveCampaign is ideal for mid to small sized businesses, marketers, entrepreneurs and freelancers

Pros

  • User friendly automation platform
  • No setup fee
  • Helpful pointers to create your workflows

Cons

  • Limited dashboard customization options
  • No landing page builder
  • CRM and email builder has its limitations

Screenshot

Pricing

For 2.5k contacts $29 / month
For 10k contacts $70 / month
For 25k contacts $135 / month
For 100k contacts $415 / month
Full feature pricing $149 / month
Starting price $9 / month
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

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