compare Email & CRM providers

iContact
VS
Adobe Marketing Cloud

iContact

Who is this software for?

iContact is ideal for freelancers and small to mid sized businesses

Pros

  • Offers live chat support Monday - Friday
  • 20% Discount for nonprofit organizations
  • Integrations with social media platforms

Cons

  • Missing some fundamental features like importing contacts from Gmail
  • Limitations on segments

Screenshot

Pricing

For 2.5k contacts 32
For 10k contacts 189
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing Contact sales
Starting price 14
Setup fee None
Starting # of users Multiple
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support [email protected]
Founded in 2003
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About iContact

Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing.

The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.

Adobe Marketing Cloud

Who is this software for?

Adobe Marketing Cloud is ideal for Individuals, Photographers, Students and Teachers, Business, Schools and Universities

Pros

  • Centralized team collaboration
  • Adobe Analytics

Cons

  • Lack of cross program integration
  • No API
  • Costlier

Screenshot

Pricing

For 2.5k contacts Contact sales
For 10k contacts Contact sales
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing Contact sales
Starting price Contact sales
Setup fee Contact sales
Starting # of users Contact sales
Cost per extra user Contact sales
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 200+

General information



HQ location United States
Support https://www.adobe.com/uk/marketing-cloud/service-support.html#amc-rfi
Founded in 1982
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Adobe Marketing Cloud

Adobe Marketing Cloud is a comprehensive enterprise marketing solution which offer analytics, social media management, content management solution, a/b testing, data management platform, TV platform, media optimizer and marketing automation solutions.
With Adobe marketing cloud, you can incorporate all or one to fill any gaps in your marketing toolbox.

ActiveCampaign

Who is this software for?

ActiveCampaign is ideal for mid to small sized businesses, marketers, entrepreneurs and freelancers

Pros

  • User friendly automation platform
  • No setup fee
  • Helpful pointers to create your workflows

Cons

  • Limited dashboard customization options
  • No landing page builder
  • CRM and email builder has its limitations

Screenshot

Pricing

For 2.5k contacts $29 / month
For 10k contacts $70 / month
For 25k contacts $135 / month
For 100k contacts $415 / month
Full feature pricing $149 / month
Starting price $9 / month
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

© 2015 Marketing Automation Insider. All rights reserved.