compare Email & CRM providers

Hubspot
VS
Marketo

Hubspot

Who is this software for?

Hubspot is ideal for small business owners with no coding ability

Pros

  • Easy to use and intuitive platform
  • The Hubspot blog holds a wealth of knowledge for business owners to learn about online marketing
  • Hubspot is a complete all in one solution

Cons

  • Requires a 12-month contract
  • Steep price creep, as you build your list, the cost of Hubspot rises steeply
  • Costs to get ongoing tech support

Screenshot

Pricing

For 2.5k contacts $500 / month
For 10k contacts $1,200 / month
For 25k contacts $2,700 / month
For 100k contacts $10,200 / month
Full feature pricing $2,400 / month
Starting price $200 / month
Setup fee $600
Starting # of users 2 Users
Cost per extra user $50 / month
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support http://academy.hubspot.com/
Founded in 2006
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Hubspot

HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot's platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.

Marketo

Who is this software for?

Marketo is ideal for small to mid sized businesses

Pros

  • Easy and intuitive platform
  • Great integration with Salesforce
  • Quick and easy setup

Cons

  • Poor landing page and form builder
  • Limited reports and analytics
  • Steep jumps in pricing

Screenshot

Pricing

For 2.5k contacts $895 / month
For 10k contacts $895 / month
For 25k contacts Contact sales
For 100k contacts Contact sales
Full feature pricing $3,195 / month
Starting price $895 / month
Setup fee $895
Starting # of users 10 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support [email protected]
Founded in 2006
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About Marketo

Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of Salesforce.com), Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.

ActiveCampaign

Who is this software for?

ActiveCampaign is ideal for mid to small sized businesses, marketers, entrepreneurs and freelancers

Pros

  • User friendly automation platform
  • No setup fee
  • Helpful pointers to create your workflows

Cons

  • Limited dashboard customization options
  • No landing page builder
  • Although the automation tool is beautifully designed, the CRM and email builder leaves a bit to be desired

Screenshot

Pricing

For 2.5k contacts $29 / month
For 10k contacts $70 / month
For 25k contacts $135 / month
For 100k contacts $415 / month
Full feature pricing $149 / month
Starting price $9 / month
Setup fee None
Starting # of users 3 Users
Cost per extra user Yes
Refund policy No refunds
Free demo

Rating

Overall rating
Ease of use
Value for money
Form templates
Customer support
   

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predicitve analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

 
Leadformly integration
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
# of integrations 700+

General information



HQ location United States
Support http://www.activecampaign.com/contact/
Founded in 2003
Website Visit Website

Devices supported

Android, iPhone, iPad, Linux, Mac, Windows, Web-based

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business.

ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.

ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation.

Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

© 2015 Marketing Automation Insider. All rights reserved.