Customer.io vs Hatchbuck

Written by Marcus Taylor - CEO
Updated 27/07/2023

5 minute read

Who is this software for?

Customer.io is ideal for web and mobile app businesses

Pros

  • Free tier for less than 200 contacts
  • Segment based on user data from web or mobile app

Cons

  • Limited number of integrations
  • Requires engineering resources to get the data you need

Screenshots

Pricing

For 2.5k contacts
$150 / month
For 10k contacts
$150 / month
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$750 / month
Starting price
Free
Setup fee
None
Starting # of users
Unlimited
Cost per extra user
Free
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2012

About Customer.io

Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider? That's not the world that we (and hopefully you) want to live in. Let us help you grow happy customers. With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.

Who is this software for?

Hatchbuck is ideal for small to mid sized businesses looking for an all-in-one sales and marketing automation solution

Pros

  • Affordable pricing for the range of features offered
  • Marketing and CRM integration
  • Unlimited users for a set rate

Cons

  • No mobile app or responsive website to access data for outside sales teams
  • Not as customizable depending on how your business operates
  • Limited drag and drop email builder

Screenshots

1 of 4

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$99 / month
Starting price
$99 / month
Setup fee
$199
Starting # of users
1 User
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2012

About Hatchbuck

Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. Hatchbuck also provides marketing agencies and consultants an alternative solution for their small business clients. At Hatchbuck, we believe that small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. Our friendly, accessible support team is the reason we consistently receive top ratings for customer satisfaction.

ActiveCampaign

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows
  • Very affordable and no setup fees
  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options
  • The CRM isn't ideal for large sales teams or complex use cases.

Screenshots

1 of 7

Pricing

For 2.5k contacts
$49 / month
For 10k contacts
$139 / month
For 25k contacts
$229 / month
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
$9 / month
Setup fee
None
Starting # of users
3 Users
Cost per extra user
Yes
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Chicago, United States
Founded in
2003

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.